Toby Kassoy was born and raised in Southern California. During her college years, she moved to Eugene, Oregon, where she first fell in love with floristry. Upon returning to Los Angeles, she spent eight years working in the entertainment industry, but flowers always tugged at her heartstrings. In 2004, she decided to leave her corporate job and open Lilla Bello, a name inspired by the beautiful lilac bushes she fondly remembers outside her kitchen window in Oregon. She found her niche by offering not only exquisite floral designs but also the highest quality of service and attention to detail. Lilla Bello takes on only one full-service wedding per weekend, ensuring that every client receives a personalized and stress-free experience. Toby personally handpicks all the florals for each celebration. Lilla Bello is always honored to discuss your "destination" events and how we can be a part of your design team in locations that are most meaningful to you and your loved ones.

Lilla Bello Floral Designer
Garden inspired floral design firm with floral teams in both Santa Barbara and Los Angeles. Servicing SB, Santa Ynez, Ojai, Malibu, LA + Beyond.








12 Reviews for Lilla Bello
In addition to our gorgeous and colorful ceremony, cocktail hour, and reception she put together a stunning fruit-centric welcome dinner. It’s been a few months and our guests are still talking about how beautiful each event was.
I truly wish we could get married all over again just to work with Toby and her gorgeous flowers again. Thank you for everything, Toby, you truly made our wedding the most beautiful we’ve ever seen!
Our initial "get to know each other" meeting was effortless and Toby seemed to immediately hone in on ideas that felt true to us, our vision, and our budget. After receiving her initial proposal/inspiration photos, Toby worked with us to refine our ideas -- I wanted to feel like I was standing in/holding a field of crazy/tangled (but ~elevated~) wildflowers and she absolutely delivered. We ended up with the world's most gorgeous yellow flower arrangements (inspired by the mustard blooms so characteristic of springtime here on the CA central/south coast). Between the ceremony half-circle "meadow", to the most stunning bouquets (which are still going strong 8+ days post-wedding!), and seriously incredible pocket squares for the guys (I totally didn't know this was a thing before, but DO IT! They looked amazing and unique), I can't choose my favorite arrangement. Because of our tighter budget, Toby worked during cocktail hour to rearrange/repurpose our ceremony meadow for our reception area (in front of the band, bars, etc.), which was still just as stunning.
We got endless compliments from our guests on how unique, vibrant, and truly beautiful our flowers were. I would 1000% work with Toby again in the future, and can't recommend her enough!
She helped create the magic that was our daughter's wedding. The Chuppah took my breath away. Toby cleverly repurposed the gorgeous floral arrangements for the aisle around the sweetheart table creating an enchanted garden for the evening. The tables had a mix of flowers that were beautifully composed to compliment each other. The room was awash in a romance of sorbet, pink and coral blooms all bought together with the perfect greens and a touch of blue, surrounded by candles of different heights. Toby also lends her keen eye,and commands the table scape which was perfect. Our guests kept asking: "who did the flowers?" Toby is a pleasure to work with. She collaborates with you on your vision, but also guides you in the right direction and has a strong opinion about what will and will not work from her years of experience. And, you should listen to her because she is very experienced. She is respectful of your budget and is the person to reign you in when you start to get fantastical. I really appreciated that! She is fun to work with. She puts your vision and her vision together on a digital vision board which is very helpful in the process. Toby keeps her paperwork on target and up to date and you always know where you are in the process with her. She is a consummate professional all around, and creatively one of the absolute best. For a thank you, a gift to yourself, Mother's Day, a Wedding, just because, call Lilla Bello - you will be so happy that you did.
About

Vendor Insight
As a beacon of creativity in the city of Santa Barbara and Malibu, Lilla Bello has established itself as an esteemed florist in the vibrant wedding industry. With three prestigious Wezoree Awards to their name, Lilla Bello's artistry in floral arrangements speaks for itself. This distinguished vendor boasts an impressive twelve reviews, each echoing the sentiment of unparalleled service and design excellence.
Clients like Jennifer Tan have highlighted the seamless collaboration and ability to turn wedding day dreams into reality. Lilla Bello's dedication to crafting the perfect atmosphere has consistently impressed planners and couples alike. Toby and her team's commitment to client vision ensures every event is personalized and spectacular.
Yet, it's not just the professionals who notice Toby's exceptional skill. Brides like Alexandra Sacks have been swept off their feet by the magic Lilla Bello brings to their special day. Colorful, textured florals have a way of becoming vibrant statements under Lilla Bello's deft touch, leaving an everlasting impression long after the wedding bells have tolled.
Even skeptics like Samantha Shanny-Csik became ardent admirers, thanks to Toby's ability to translate their preferences into florid displays that capture the wild beauty of California's coast. Lilla Bello's adaptability and willingness to work within budget constraints demonstrate their dedication to making floral excellence accessible.
The florals, which become focal points of admiration, enthrall guests and leave a lasting memory of beauty and originality. Stacey Levine's testimony reaffirms Toby's expertise in maximizing the impact of a couple's floral budget without compromising on their vision, making every celebration unforgettable.
Concluding this chorus of praise, clients such as Alison Zarrow and Julie Pryor commend Lilla Bello for surpassing expectations and delivering a magical floral experience. The harmonious blend of professionalism, talent, and exceptional customer service solidifies Lilla Bello as a choice florist for any discerning couple. With every bloom carefully selected and arranged, Lilla Bello promises not just flowers, but a tapestry of memories woven with every petal.