READING TIME: 3 min 28 sec
PUBLICATION DATE: 05/21/2025
UPDATED: 06/03/2025
Every great wedding planner has an origin story—and for the founder of XO Event Co., it began with a lace-trimmed gown and a chaotic family wedding that sparked a lifelong mission: to take the stress out of the “best day ever.”
“The first wedding I ever helped plan was my sister’s… Everything that could go wrong did. The cake was the wrong color, the food was cold, and tensions were high.”
Back in 2007, XO’s founder was working at David’s Bridal, helping brides find the dress. But it didn’t take long before she felt the pull to be part of something bigger—the whole love story, not just the outfit.
“That experience made me realize there had to be a better way to plan weddings—one where the couple and their loved ones could actually enjoy the day rather than stress over the details.”
With over a decade of experience and a certified planning background, XO Event Co. has grown from a passion project into a powerhouse team. Their secret? Deep empathy, careful structure, and a commitment to collaboration.
“Our philosophy is built on the belief that we are stronger together.”
Each XO planner shares the same values and approach, delivering the same signature experience, whether the celebration is in Tulsa, Las Vegas, or a destination halfway around the world.
“We’re a team of planners who share the same brand, values, and commitment to creating unforgettable weddings.”
What truly sets XO apart is their love for curating full wedding weekends. From welcome parties and rehearsal dinners to farewell brunches, the team ensures each celebration flows effortlessly—and tells a cohesive story.
“My favorite weddings to plan are full wedding weekends… It’s about crafting a full weekend of memories that truly celebrate the couple’s love story.”
To make that possible, XO Event Co. offers three core packages:
Full-Service Planning
Partial Planning
Wedding Day Management
And for couples who need something more tailored? They’ll customize the experience to meet every unique vision—including destination coordination and even honeymoon planning, thanks to their in-house certified travel agent.
Out of all the weddings XO Event Co. has planned, there’s one that will always hold a special place.
“Is it cheesy to say my own was the most memorable?”
Rather than a grand affair, the founder’s personal wedding was an intimate Airbnb destination celebration in Savannah, Georgia—with just their closest family. The best part? Bringing her own team along to handle logistics, so she could fully relax. Proof that even wedding planners need planners!
At the core of XO’s process is relationship-building. The team gets to know every couple deeply to design an experience that truly feels like them.
“Our approach is personal—we build meaningful relationships with each couple… That foundation of trust allows us to craft personalized experiences that reflect their love story.”
And when it comes to navigating family dynamics or differing opinions? XO has the emotional intelligence and leadership to keep the peace.
“Our role is not just to plan the event but to guide our couples through the emotional journey.”
XO’s approach to budgeting is refreshingly grounded.
“Choose the three to four most important elements of your wedding day… and invest your budget where it counts.”
From securing exclusive vendor discounts in the Tulsa area to creatively cutting unnecessary costs, the team ensures every dollar works harder—without compromising on the vision.
From historic hotels to modern ranches, XO Event Co. has built trusted relationships with venues such as:
The Mayo Hotel
Philbrook Museum
Vinterra Event Venue
Dream Point Ranch
Spain Ranch
Each space offers something unique—but all share XO’s standard of elegance and reliability.
“Hire a planner. It’s one of the best investments you can make.”
Whether couples are overwhelmed or just need someone to pull it all together, XO’s biggest advice is simple: don’t do it all alone. A good planner doesn’t just save you time—they protect your peace of mind.
“Your engagement should be filled with excitement… not endless to-do lists.”
“Don’t take things personally.”
Reflecting on her early career, XO’s founder shares the emotional weight of the job—and the importance of boundaries and perspective.
“Staying professional, setting boundaries, and focusing on the bigger picture makes all the difference.”
And just when you think you’ve heard it all…
“At this moment, organizing a wedding at Taco Bell would definitely be one of the most memorable experiences!”
Playful, bold, and entirely XO—this dream elopement speaks to the company’s ability to blend whimsy with heartfelt celebration.
“Let’s be real, who wouldn’t want to say ‘I do’ with a Baja Blast in hand?!”
XO Event Co. isn't just about timelines and tablescapes—they're about transforming the wedding experience into something unforgettable. With heart, humor, and a fierce dedication to excellence, they’ve redefined what it means to plan with purpose.
From Tulsa to Taco Bell, XO Event Co. proves that no dream is too big—and no detail too small—when love is at the center of it all.
