READING TIME: 2 min 47 sec
PUBLICATION DATE: 09/18/2024
UPDATED: 09/18/2024
Marianna Idirin doesn't simply plan weddings - she is an artistic shaman who channels the ephemeral into profound shared experiences. Her weddings are boundary-dissolving celebrations that linger as iconic memories long after the last guest departs.
"Since I was little, I've always liked the idea of transforming things," Marianna explains. "Every three to six months, my mom and I took charge of transforming my room: changing the color of the walls, decorating it with mementos from her travels, making sure my bed was super cool."
This early passion for reinvention, inherited from her designer mother, became the animating force of Marianna's life and work. "I've been in the wedding industry for more than 20 years. But design and events have always been part of my life. I started planning weddings with my mom in Guanajuato and was an amazing experience, but I feel I really started becoming what I am now once I got to Cabo in 2008 and started my own company. Everything that translates into transformation makes me very excited, so when I started getting involved in wedding planning it fascinated me, the fact we can make a whole memorable experience that is ephemeral, is just amazing."
For Marianna, weddings represented the ultimate creative canvas: "I come up with ideas all the time, so the easiest way to bring them to life was through weddings and events. This was the best opportunity to set a different standard, break away from what was established and the trends of the moment, always with the desire to create and take events to another level."
Her mantra? "I want to transform, and weddings is an incredible way to fulfill this fast-paced vision." Each event becomes a unique universe crafted around her core philosophy: "Combining passion for design and our ability to create unforgettable experiences. In every detail, dedication is key, along with love for innovation and surpassing the highest expectations of each couple. That weddings that usually like the most are the ones that go a little bit out of the box and become truly memorable experiences for couples and their guests."
Marianna doesn't simply direct a team - she curates a spiritually attuned tribe to help manifest her transcendent visions. "Those who approach me know what to expect from my vision," she says. "When they get to know me, they understand much more. I am a very passionate woman, and that shows."
Her chosen artisans become conduits for her boundless inspiration. "I have a lot of trust in what I do and I know how to do it. I feel very fortunate because most of my clients tell me, "Marianna, do what you want, we trust you 100%," and even with couples who have more conservative ideas, after I tell them about the project, I can take them out of any comfort zone so they can venture and we can create something special and unique for them."
No idea is too extreme for Marianna's coterie to pursue. "I like to go in a different direction, explore different places, and create events in unexplored spaces, in unimaginable corners," she states. Their shared ambition? "I like couples to go with the flow, and when they see the final result, they have this expression of, "What is this? I never would have imagined it like this!" That is one of my greatest satisfactions in life."
Whether manifesting a multi-day wedding journey calibrated across beach clubs, warehouses, and remote canyons or discovering an undeveloped Jalisco resort as the ideal desert ceremony space, Marianna's team will make the seemingly impossible actual.
For the exclusive clients who earn Marianna's creative benediction, the path is simple: "Trust in our expertise and let us guide you. Sometimes things that might seem insignificant can make a huge difference in the overall result. Work with someone that shares your vision and trust them every step of the way."
Under Marianna's deft guidance, the conventional is obliterated and reborn as the extraordinary. Her weddings aren't events, but elevated experiences that initiate all present into a boundless shared reality.
