READING TIME: 3 min 30 sec
PUBLICATION DATE: 02/12/2026
There’s a rare kind of beauty that comes when passion and profession merge—when a career isn’t just a job, but a reflection of how someone sees the world. For Laura Frappa, founder of Exclusive Italy Weddings, this fusion has shaped nearly three decades of unforgettable destination celebrations across Italy’s most cherished historic landscapes.
In an industry that has surged from quaint elopements to multi-day bespoke experiences, Laura’s story stands out—not because she chased this path, but because it found her.
“I entered the wedding industry almost by chance, but with clear purpose and deep dedication,” Laura reflects, telling us about the early days before destination weddings were fashionable or widespread. With a background in Art and Photography, she began working in travel experiences, welcoming visitors from abroad and sharing Italy’s layered culture.
“Some couples started asking whether it was possible to get married in Italy, and step by step, those requests became more frequent.”
That curiosity, mixed with Italy’s romantic allure, laid the foundation for what would eventually become Exclusive Italy Weddings in 2003—now a name synonymous with refined, bespoke celebrations.
The first wedding Laura planned wasn’t the grand celebration one might imagine—it was understated, intimate, and perfectly aligned with the Italy of its time.
“It was a small Catholic ceremony in Portovenere… long before destination weddings became elaborate, multi-day events.”
Now, with 29 years of experience, Laura’s work spans iconic locations from the Amalfi Coast to Tuscany, working with historic villas and five-star hotels alike. Her evolution mirrors that of the industry, yet her focus on authenticity has remained unwavering.
For Laura, wedding planning is far more than logistics—it’s a deeply human experience.
What I love most is the possibility, every single time, to create something entirely new… almost like a bespoke dress made just for them.
She values the connections formed with couples, their families, and even their guests—relationships that often last long after the wedding day.
At the core of Exclusive Italy Weddings is a philosophy rooted in beauty, balance, and timeless elegance.
“We strongly believe in the value of Made in Italy,” Laura shares. “We love to work with Italian artisans, creatives, and professionals, supporting local excellence.”
This belief shapes every celebration, guiding choices that honor not only the couple’s vision, but also the history and spirit of Italy itself.
Exclusive Italy Weddings doesn’t operate through predefined packages. Instead, Laura and her team design fully custom celebrations, starting with in-depth conversations that go far beyond surface preferences.
“I don’t rely solely on Pinterest boards,” she explains. “I try to understand their aesthetic and sensibility in a broader, more personal way.”
Asking about favorite films, beloved restaurants, home decor, and even future dreams allows her to shape a wedding that feels deeply personal and beautifully cohesive.
Among the many celebrations Laura has brought to life, one recent event stands out—a five-day wedding across two iconic Italian destinations, which she planned with astonishing trust and creative freedom from the couple.
It was joyful, dynamic, filled with great energy, and driven by a strong shared passion for design.
This wedding reflected the best of Laura’s philosophy: collaboration, creativity, and elegance without excess.
Some venues demand more than just creative vision—they require an operational backbone strong enough to meet extraordinary logistical and regulatory requirements.
“One of the most challenging venues we have ever worked at was the Certosa di San Giacomo in Capri,” Laura recalls. “Very few events have ever been held there… navigating the permissions required a great deal of expertise.”
These moments don’t intimidate Laura. They refine her approach—ensuring that even the most complex weddings feel seamless for her clients.
When it comes to budgets, Laura emphasizes clarity, priorities, and trust.
“Couples should focus their investment on the elements that truly matter to them,” she advises, adding that trusting professional guidance often leads to smarter choices and a more beautiful final result.
She encourages openness to new talent and fresh creative voices—reminding couples that excellence isn’t exclusive to price tags.
With so much inspiration available online, Laura urges couples to be mindful of where they place their focus.
“There is an enormous amount of content available today, and unfortunately much of it can be misleading or unrealistic.”
Her advice is simple: research, listen, trust professionals, and remain authentic to what genuinely speaks to you.
Looking back on her journey, Laura wouldn’t change a thing.
I would still begin with humility, a strong work ethic, and a genuine willingness to learn—without the need to be visible everywhere.
Her path wasn’t paved with shortcuts—only passion, dedication, and an unwavering commitment to integrity.
In a world where trends come and go, Laura Frappa and Exclusive Italy Weddings remain grounded in something far more enduring: a timeless pursuit of beauty, meaning, and moments that feel truly unforgettable.
