Celebré Is a New Name With Forty Years Behind It

Celebré launched in 2026, but it didn't start from scratch. Behind the new name is Jagsons, which has been involved in weddings and events for more than four decades, and at the front is Meharvaan Singh Anand, who describes Celebré as a more personal, creative practice built on that foundation. 

The plan is deliberately small: just six to eight weddings a year, in Indian cities from Jaipur and Udaipur to Goa and Mumbai, and in destinations that run from the Maldives to Monaco. Around the planning sits a wider idea, made up of a book, an editorial series about creative people, and technology meant to give teams more time to look after people. For Meharvaan, all of it comes back to one thing: families who have someone to lean on, and who can be fully present at their own celebration.

He Wants to Be the Person the Family Can Lean On

Meharvaan begins with how the work feels. "I personally see it as a blessing to help create one of the most important days in two people's lives. In India, a wedding holds so much; the traditions passed down through generations, two families coming together, and hopes quietly held for years. I'm drawn to the human moments within it: the smile on a bride's face, or a father feeling he can finally breathe because there is someone beside him he can trust like a son. That is what inspires me to become someone the family can lean on, and help them be fully present for a day they will always remember."

Each new client adds to that feeling. 

With every new client, I feel like my family is getting bigger. You begin as strangers, and slowly become someone they call to share an idea, a worry or a little excitement. What I love most is that closeness - the feeling that, by the wedding day, you are celebrating with people who have become your own.

Different Stories in the Same Room

The hardest part of the job is also the most human. "The biggest challenge is giving everyone's hopes a place in the celebration while keeping the couple's story at its heart. Families bring traditions, parents bring dreams they have held for years, and the couple brings a vision of their own. It takes patience and listening to bring those wishes together. There is something deeply rewarding about finding a way for everyone to feel heard and included," Meharvaan says.

A personal memory shows the same idea from the inside. "Jagsons has hosted many weddings, but the one that will always stay with me is my sister's wedding at ITC Rajputana in Jaipur in February 2022. There is something deeply moving about watching someone you have grown up with get married. You see the person standing before you, but you also remember the childhood you shared." 

What Meharvaan took from that day now shapes Celebré. 

"It made me realise how a wedding holds a different story for everyone in the room. For the couple, it is a beginning; for their parents and siblings, it is also a moment filled with years of memories. That is what I carry into Celebré; the understanding that every family deserves to enjoy this day, because it will become part of their story forever. And I truly hope that everyone's wedding becomes one of the happiest days of their life."

A New Practice on a Four-Decade Foundation

Celebré is new, and Meharvaan is open about it. "My journey into weddings grew out of my experience in hospitality and events, alongside my studies in Switzerland. I launched Celebré in 2026 to bring that experience into a more personal and creative practice. While Celebré is a new chapter of my own, Jagsons has already been involved in weddings and events for more than 4 decades, giving me an established foundation to build on."

The calendar is meant to stay small. "We intend to accept just six to eight weddings each year. I want to know every couple personally and give their celebration the time and creative attention it deserves. Each wedding will have its own story, with every detail created around the people at its heart," Meharvaan notes.

Planning begins with conversation.

Our approach so far has begun with conversations - getting to know the couple and their families, understanding their story, traditions and priorities, then translating those into a creative direction.

A book called The Preamble, introducing Celebré's creative worlds and inspirations, is meant to become the first point of contact, something tangible for couples to explore. 

"The pages they pause on and the details they connect with will give us a clearer starting point for creating something of their own."

The practical side follows. "We then establish the budget, guest count and destination, bring together the right collaborators, and plan everything from design and food to travel, hospitality and production. I remain personally involved throughout, supported by our operations team, so the family feels looked after and can enjoy the celebration."

Precise in the Planning, Generous with the Time

On timelines, Meharvaan puts the couple's priorities first. 

"A wedding timeline should reflect how you want to spend the day. I always suggest beginning with the moments that matter most to the couple and their families, then giving everything around them enough time: preparations, rituals, photographs, meals and moving between venues. Behind the scenes, everyone should work from one clear, shared plan."

The summary is short.

My advice is to be precise in the planning and generous with the time. Leave room for an unhurried meal, a conversation with your parents or a quiet moment together. The planning should give you the freedom to be fully present at your own wedding.

The same thinking applies to the look of the wedding. 

"Let your own story be the starting point: the places you love, the memories you share and the traditions that matter to you. Social media can offer inspiration, but give yourselves the freedom to create something of your own. The most meaningful wedding is one where you can look around and feel, 'This is us.'"

The Network Was Global Before Celebré Was

In India, Celebré works across Delhi NCR, Jaipur, Udaipur, Jodhpur, Goa, Mumbai, and Bengaluru, among others, for weddings and private events. Abroad, the list runs from the UAE, Monaco, and Switzerland to Indonesia, Thailand, Qatar, the Maldives, Italy, France, and Greece. Availability is not limited to those places. "Yes, we offer events and destination weddings worldwide," Meharvaan confirms.

The reach rests on Jagsons. "Through Jagsons, we have an established international network and hotel partnerships across more than 20 countries, helping us secure preferential rates for accommodation, travel and event arrangements."

Properties With a Past, Collaborators With a Story

For Meharvaan, a venue's history counts as much as its looks. "For me, the story behind a property matters as much as its beauty. Rambagh Palace in Jaipur is a favourite because its history is so closely connected to the city's royal family. Dating back to 1835, it evolved from a residence for the queen's handmaiden into a royal guesthouse and hunting lodge, and later became the home of Maharaja Sawai Man Singh II and Maharani Gayatri Devi." 

The appeal is personal. 

"That history gives the property a particular meaning for me. You are celebrating in a place that was once someone's home, where family life and important occasions unfolded. I find something beautiful in a couple beginning their own chapter in a setting with so many stories already within it."

Other properties on the list are Taj Lake Palace and Raffles in Udaipur, The Leela Palace Bengaluru, and Waldorf Astoria Ras Al Khaimah, "each with its own distinct character and sense of place."

The same curiosity shapes the vendor list. "I like to leave room for different creative voices," Meharvaan says. Behind that sits In Their World, a new editorial series that builds connections with designers, artists, craftspeople, and hospitality professionals, sharing their stories through 60-second storytelling. 

"Through our In Their World series, we have a strong network of vendors and creative collaborators, with a personal understanding of the people behind their work. From that network, we recommend those who feel right for each celebration; their craft, their ideas and the way they connect with the family."

He Wants Technology to Return Time to People

Meharvaan's background covers two fields. "My background brings together hospitality and computer science. Studying in Switzerland, working with event companies and hotel brands such as Marriott, and being part of a Silicon Valley fellowship gave me a view of two worlds I find equally fascinating: how technology can change our lives, and how hospitality can make us feel."

The question that follows is what all that progress is for. 

"As conversations increasingly turn towards technology and AI, I keep returning to the moments we hope all that progress will give us time for. A table surrounded by family. A wedding where everyone we love is in the same place. An evening we wish would last a little longer. We work hard for our lives, and I believe we deserve to be present for their happiest moments. That is the feeling I want to preserve through Celebré."

Technology is part of the plan as well.

At Celebré, we are developing a dashboard bringing together timelines, guest details, vendor responsibilities and décor plans, so each team can track updates and understand their role,

Meharvaan adds.

The First 100 Weddings

The long view goes beyond planning. "My vision is to build an ecosystem around celebrations, design and culture. We are developing technology to bring event logistics and creative planning together, giving our teams more time to look after people. Through In Their World, we plan to share the stories behind creative people and brands, while our Destination Collection explores properties with character and a sense of place. I also envision Celebré House as a store where craft and objects discovered through our world can find a place in someone's home."

There is also a book in mind. 

"As an author, I would love to create a book about Celebré's first 100 weddings: the people, the families and the small details that made each celebration theirs. In India, a wedding carries so much of who we are - our languages, rituals, food, craftsmanship and family memories. I want to honour what has been passed down while leaving room for each couple to begin something of their own."

The closing note is about cost, not scale.

I am not asking people to spend more. I hope to help them recognise what matters most, give it the care it deserves, and create a celebration they will still be talking about around the family table years later.