READING TIME: 2 min 48 sec
PUBLICATION DATE: 05/21/2025
UPDATED: 05/21/2025
Every wedding has its own soul. And sometimes, it takes a true artist to translate that soul into a floral language. Sara, the visionary behind Babel Bloom, is one of those rare storytellers who can sculpt nature into emotion. Her journey reads like a novel — one that spans architecture, Chinese medicine, poetry, screenwriting, and finally lands in the enchanted world of flowers.
Based between Portugal and Puglia, her work defies convention, embracing bold tones, unexpected textures, and the deep symbolism of love. “I love my job, but I hate rules,” she says. “I think it’s important to study all the rules and know them well to be able to break them.”
Let’s step into Sara’s world — where anthuriums reign, trust is everything, and beauty blooms best without borders.
Sara’s creative story began in Portugal, but her soul has wandered far and wide. “My name is Sara, founder of Babel Bloom, Portuguese from Porto, but I have lived most of my life in Lisbon,” she shares.
Early on, she trained as an architectural designer. “I worked for several years,” she recalls. “But eventually, I went to university to study Chinese Medicine. At the end of the course, I realized that I had no talent or ‘skills’ for it.”
So she pivoted — into writing. She published a book of poetry, worked as a copywriter in advertising, and even studied screenwriting at the University of Toronto. “I lived temporarily in Paris, New York, and settled in Toronto for a few years,” she explains. “I worked full-time as a writer until the pandemic hit and left us all at home.”
It was during that pause — a universal stillness — that something bloomed. “When I was lost, I found my love for the flowers,” Sara says. That obsession led her here, where she’s finally found peace in petals.
What drives her today? “Be able to create based on the love of a couple,” she says. For Sara, floristry isn’t just a service — it’s an act of emotional storytelling.
She speaks of weddings as collaborative art. Each event is a one-of-a-kind performance where nature, design, and romance meet. Her arrangements often look more like installations in a museum than traditional bouquets.
“I love to introduce new materials to elevate the floral decor,” she notes. Her work isn’t afraid to be moody, unexpected, or even a little theatrical. “The red, brown, decadent and baroque design,” she adds, “is what excites me most right now.”
When asked about an unforgettable moment, Sara doesn't hesitate: “Traveling the world for that,” she says. Each wedding takes her into a new culture, a new space, a new story.
Her nomadic spirit is what fuels her aesthetic — a rich blend of European elegance, artistic freedom, and instinctual design. Whether she’s working in a crumbling villa in Italy or a seaside retreat in Portugal, she brings the same level of emotion to her work.
Sara believes the most extraordinary work is born when couples give her space to create freely. “If you like the work of your florist, give some tips of what you like and trust the professional,” she advises. “It is always the most beautiful work when artists are given the freedom to create.”
That freedom allows her to push creative boundaries — to mix textures, play with form, and channel emotions into floral art that surprises and stirs.
Some artists are forever tied to a single muse. For Sara, that muse is the anthurium. “Forever and always the anthurium,” she says, laughing.
It’s easy to understand why: the anthurium is bold, sculptural, and never shy — just like Sara’s style. “They’re like poetry in a flower,” she muses.
With a past as varied as hers, it’s no surprise that Sara has hard-earned wisdom to share. When asked what she would tell her younger self, her answer is simple and powerful: “Trust your gut.”
It’s that same intuition that has led her to become one of the most exciting floral designers in the wedding world — blending architecture, literature, and soul into each unforgettable creation.
