READING TIME: 4 min 4 sec
PUBLICATION DATE: 11/14/2024
UPDATED: 11/14/2024
In the world of weddings, there are planners—and then there are storytellers. Jessica Sloane, the creative force behind Jessica Sloane Events, falls firmly into the latter. Known for her artistic approach and dedication to creating events that are as meaningful as they are breathtaking, Jessica has spent years perfecting her craft. We sat down with her to explore her journey, philosophy, and the unforgettable experiences she curates for couples worldwide.
Jessica’s journey into wedding planning began with an innate love for design and an academic background in sociology. She was driven by an interest in what makes people feel seen and understood—a passion that led her naturally to the world of event design.
“It’s always been driven by my interest in design and aesthetics,” she shares. “With a background in sociology, my focus is on what the client values.” This unique perspective allows her to create spaces that are not only visually stunning but also deeply personal. “Collaborating with other creative partners is where I shine. I became an event planner to tell compelling stories through creating interesting spaces for others.”
For Jessica, planning a wedding is more than arranging logistics or selecting decor—it’s a holistic process that involves understanding the couple's story and translating it into an immersive experience. Each wedding is an opportunity to “bring that vision to life in ways that wow our clients and ensure their experience is equally beautiful and peaceful.”
Jessica’s company operates with a philosophy that celebrates authenticity and individuality. Every element is chosen with the client in mind, creating a seamless blend of design and storytelling that resonates on a personal level.
“We work from the inside out, considering what makes a space feel ‘right’ in how it reflects what the clients value and how they want their guests to experience the event,” Jessica explains. This approach goes beyond aesthetics; it’s about crafting an environment that feels like home, even if it’s halfway across the world. “Our mission is to curate specifically tailored events, time after time, that are not only seamless but memorable.”
While she enjoys a variety of weddings, destination events hold a special place in her heart. “Honestly, we love destination events the most because we get to create in a new space!” she says. For Jessica, each location offers a fresh palette and unique inspiration that elevate her creative process.
One of the hallmarks of Jessica’s approach is her dedication to collaboration. She believes in guiding her clients through a comprehensive creative process, one that begins with an in-depth vision session and evolves through every phase of planning.
“We take a holistic approach to collaboration,” she explains. “Our process includes a creative session with our clients where we discuss everything from vision to values. Then, we guide you through a cohesive experience from inception to execution.”
This commitment to collaboration allows Jessica to create events that are not only aesthetically pleasing but also deeply meaningful. Her dedication shines through in every aspect of her work, from the big picture down to the smallest details.
When asked about the most memorable wedding she’s planned, Jessica points to an event that took place in one of her favorite locations: Big Sur, California. “They are ALL memorable, but I think I’d say Taylin and Taylor Lewan’s wedding in Big Sur, California,” she reflects. “It’s one of my favorite places, so that drives my answer. All the natural beauty was a dream to design around.”
For Jessica, working in a location as stunning as Big Sur is more than a dream come true—it’s an opportunity to let nature’s beauty play a starring role. “The setting in Big Sur was breathtaking, and designing around that was an absolute joy,” she says.
One of Jessica’s guiding principles is ensuring that each wedding is a reflection of the couple’s unique journey. She approaches each project as a creative canvas, carefully curating elements that express the couple’s personality and values.
“When working a wedding, the event is approached as an outward expression of the couple’s relationship,” she says. Jessica weaves together elements that represent the couple’s journey, using each detail to tell a part of their story. “Every detail is part of the big picture,” she adds, explaining her philosophy of personalization.
Jessica’s expertise allows her to work with clients to customize every aspect of their wedding, from the overall aesthetic to the tiniest touches. She offers a range of services, including design, planning, production, and styling, allowing her clients to create a package that fits their specific needs. “We offer a range of services and customize our offerings to the client’s needs—Design, Planning, Production, and Styling for any event, big or small!”
As with any wedding planner, Jessica has faced her fair share of challenges. One of the biggest is the unpredictable nature of weather, especially for outdoor events in the Southeast. “Weather is unpredictable anywhere, but especially in the Southeast,” she admits.
Jessica believes in embracing the unknown and preparing her clients for every eventuality, creating peace of mind in situations that might otherwise cause stress. It’s this level of care and foresight that makes Jessica a trusted partner for her clients.
Looking ahead, Jessica has her sights set on some dream destinations. “Amangiri is at the top!” she says enthusiastically. “The setting would be a design dream, and it’s my favorite color palette. I’ve also always wanted to work in Italy or Spain at a quaint villa. I’ve found a few on my European motorcycle adventures!”
Jessica’s love for design, storytelling, and exploration come together in every wedding she plans, each event becoming a masterpiece that captures her clients’ hearts. Her passion for aesthetics, combined with a deep understanding of what matters most to her clients, creates events that are as unforgettable as they are beautiful. For Jessica, every wedding is more than just an event—it’s an experience crafted to linger in the hearts of all who attend.
