READING TIME: 3 min 8 sec
PUBLICATION DATE: 12/19/2025
In wedding planning, longevity is rare — and genuine passion even rarer. Boutique de 3 stands firmly at the intersection of both. Led by three partners — Elisa, Edda, and Gizella — the studio represents decades of experience, creative bravery, and a philosophy that prioritizes heart over formulas.
“In January 2026, we will complete 18 years of the company, and more than 20 years in the business,” they share. And yet, their story begins much earlier.
All three partners started in exactly the same place: as interns at the first wedding planning office in Brazil, founded by Vera Simão.
“All 3 of us started as interns at the first wedding planning office in Brazil, with Vera Simão,” they explain. “She inspired and helped us to create our own company.”
That early environment shaped not just their technical skills, but their values — professionalism, responsibility, and respect for the emotional weight of weddings. What began as training eventually became a calling.
Today, Boutique de 3 has grown into a powerful, female-led team. “Now our company has 15 girls in total, and including us, we are in 7 planners. Many beautiful weddings!”
Each partner brings 25 years of experience to the table, yet their motivation remains deeply human.
When asked what they love most about wedding planning, the answer comes without hesitation:
“Making dreams come true :)”
That same sincerity defines how they see their role — not as vendors, but as trusted guides throughout one of the most emotional journeys a couple can take.
At the heart of Boutique de 3 is a philosophy that has guided them for decades:
Make dreams come true; never say no without trying a YES before.
This mindset naturally draws them to couples who want more than tradition. “We love planning weddings for couples who like to do different stuff!” they say — celebrations that feel personal, bold, and reflective of real personalities rather than expectations.
Boutique de 3 offers one clear service: complete wedding planning, from start to finish.
“We only do the whole planning, from the very beginning until the end.”
And the reason is simple: “We don't believe that working only during the day, without planning the whole thing, works.”
For them, excellence is inseparable from preparation. Every decision, every detail, every moment is interconnected — and cutting corners has never been part of their approach.
Among countless weddings and events, one memory continues to stand out.
“Probably a birthday party, not a wedding, in the desert near Marrakesh. Completely different, absolutely mind-blowing!”
It’s a story that perfectly reflects their spirit — proof that unforgettable celebrations often live outside conventional boundaries.
Their work with clients always begins the same way: with transparency.
We always ask them to be honest with us about their wishes, as we are honest with them about everything.
That honesty is especially important when navigating challenges. One of the biggest?
“Dealing with high expectations from the couple and their families.”
Experience has taught them that clarity, not promises, builds trust.
When it comes to finances, Boutique de 3 keeps things realistic and respectful.
Their main advice?
“Make smart choices on what they prioritize.”
Instead of spreading resources thin, they help couples invest intentionally — focusing on what truly matters to them.
Their guidance for couples is refreshingly heartfelt:
“Choose everything that touches your heart, everything that you honestly love.”
It’s advice shaped by years of watching trends fade — and emotions last.
If they could speak to themselves at the beginning of their careers, the message would be simple and uncompromising:
“Always be honest, be true, and you will have success (as we did!).”
It’s not just advice — it’s the foundation of everything they’ve built.
Even after decades of planning, some dreams remain deliciously open-ended.
Hum... maybe a castle in England or Scotland!
A setting rich in history, atmosphere, and quiet grandeur — a perfect match for their storytelling approach.
Boutique de 3 is not defined by numbers alone, but by consistency, integrity, and the courage to say yes — even when the path isn’t obvious. With Elisa, Edda, and Gizella at the helm, their story continues to evolve, guided by the same values that shaped their very first steps into wedding planning.
And if their philosophy is any indication, the most exciting celebrations are still yet to come.
