It’s All About: A Decade of Crafting Timeless Wedding Stories

AUTHOR: Editor-in-Chief

READING TIME: 3 min 47 sec

PUBLICATION DATE: 11/20/2024

UPDATED: 11/20/2024

Content

In the world of wedding videography, few names resonate as deeply as It’s All About. With a reputation for blending cinematic artistry and genuine storytelling, this Portugal-based team of visual storytellers has spent over a decade capturing love in its purest form. We had the privilege of speaking with the team to uncover the passion, technique, and dedication that define their craft.

The Beginning of a Passionate Journey

The journey of *It’s All About* began with a deep love for storytelling and the desire to immortalize fleeting moments.  

“We are a team of passionate visual storytellers based in Portugal, and together, we form ‘It’s All About.’ Our journey in videography started with a deep love for capturing real, intimate moments that tell the unique stories of each couple.”  

What began as a creative endeavor quickly blossomed into a lifelong commitment to their craft. With a background that spans both photography and videography, they bring a unique perspective to their work, blending the two disciplines seamlessly.  

A Decade of Crafting Memories

With over 10 years of experience in the wedding industry, It’s All About has honed its approach, creating films that are as timeless as the love stories they document.  

“We have been capturing wedding stories through videography for over 10 years. This decade of experience has allowed us to refine our approach, ensuring that each wedding film we create is a unique and timeless representation of the couple’s love story.”  

Every wedding is an opportunity to tell a new story. This dedication has taken them around the world, filming in breathtaking locations and connecting with diverse couples.  

The Art of Storytelling

At the heart of their work is an elegant balance of authenticity and artistry.  

“Our videography style is a blend of timeless elegance and natural storytelling. We focus on capturing authentic emotions and candid moments, while also incorporating a cinematic touch that brings out the beauty and sophistication of each wedding.”  

This focus on both grand moments and subtle, heartfelt exchanges ensures that their films feel personal and meaningful. Each frame is crafted with intention, allowing couples to relive their day in vivid detail for years to come.  

Tools of the Trade

To achieve their signature cinematic quality, the team relies on top-tier equipment that adapts seamlessly to any scenario.  

“At the moment, we use high-quality Sony mirrorless cameras, known for their exceptional image quality and dynamic range, which allows us to capture both stunning visuals and intimate details in all lighting conditions. We pair these with a range of prime and zoom lenses to ensure we can adapt to any scenario, from close-up emotional moments to wide, sweeping landscapes.”  

The Joy of Wedding Videography

For It’s All About, wedding videography is more than a profession—it’s a profound source of joy and fulfillment.  

“What I enjoy most about being a wedding videographer is capturing the genuine emotions and unique moments of such a special day. Every wedding tells a different story, and it’s incredibly rewarding to transform those fleeting moments into a film that couples can cherish forever.”  

This passion is evident in their work, where every frame tells a story of connection, love, and celebration.  

Building Trust and Connection

A relaxed, trusting relationship is the foundation of their process.  

“We focus on building a relaxed and trusting relationship with our clients. On the wedding day, we aim to blend in naturally, capturing candid moments while guiding when necessary to ensure beautifully composed shots. Our goal is always to create a film that reflects the couple’s unique love and emotions.”  

By truly understanding each couple, It’s All About ensures that every film feels deeply personal and reflective of their love story.  

Advice for Engaged Couples

Their advice for couples planning their wedding is simple yet profound.  

“Our biggest recommendation for engaged couples is to enjoy every moment of the planning process and the wedding day itself. Time goes by quickly, and the best memories come from being present and savoring each experience.  

When it comes to photography and videography, trust your team to guide you. Natural and authentic moments always shine through. Focus on each other, and we’ll capture the magic as it unfolds.”  

And for those who dream of capturing their wedding at the perfect moment? “Consider planning time during the day for portraits in beautiful natural light—it can make a big difference in creating timeless images.”  

The Allure of Destination Weddings

As avid travelers, It’s All About thrives on destination weddings.  

“Yes, we absolutely do destination weddings! We love the opportunity to travel and capture love stories in unique and breathtaking locations around the world. Each destination brings its own charm, but one of our favorites has to be Lake Como, with its stunning views, luxurious villas, and romantic atmosphere.”  

For them, each location becomes a character in the love story, adding depth and magic to the final film.  

Capturing Love in Its Purest Form

At the heart of their philosophy is an unwavering dedication to their couples and their craft.  

“We believe that every wedding is a unique story, and it’s a privilege to capture those moments that will be cherished for a lifetime. Our goal is always to create films that not only reflect the beauty of the day but also the deep connection between the couple.”  

For It’s All About, it’s not just about capturing a wedding—it’s about preserving a legacy of love that couples can treasure forever.  

From Portugal to Lake Como and beyond, It’s All About continues to redefine wedding videography with its passion, artistry, and commitment to love stories. If you’re searching for a team that will transform your special day into a timeless masterpiece, look no further.

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