READING TIME: 4 min 17 sec
PUBLICATION DATE: 11/26/2025
Sead Okic began his artistic path long before ever picking up a camera. As a child, he explored drawing, sculpting, and acting, but dance ultimately captured his imagination. “I ended up dancing breakdance for more than half of my life,” Sead shares, reflecting on how the culture of unity and expression shaped him deeply. He even ran a dance club with over 500 members—an early chapter that taught him leadership, performance, and storytelling through movement.
Growing up in a 90s-hip-hop aesthetic, Sead developed a visual style founded on rhythm and energy. “The first camera I ever bought wasn’t for weddings—it was to film performances and choreography.” This passion project would eventually lead him into the wedding industry.
One pivotal moment shifted his trajectory: at a dance competition, he observed a group of videographers whose work “looked like a movie.” He later found out they were creating wedding films. He recalls that when he learned this fact, “something clicked,” and he and a friend decided to "give it a try"—after all, they already had the cameras.
Lookman Film very first wedding film was released in 2012. It “went viral on YouTube,” capturing attention across portals and prompting a flood of messages and inquiries. Overnight, things changed.
Sead reflects now with humility:
I often say I didn’t choose this calling – it chose me.
While his entry into wedding film came from artistry and curiosity, Sead’s deeper purpose is personal. He shares that as a child, his family fled Bosnia during the war. During that turbulent period, “my mother lost every photo and video of my childhood.” As a result, Sead lacks visual memories from his earliest years.
It isn’t until he’s become a father that the full weight of this loss becomes clear. He explains that he has nothing to compare his children to—no photographic lineage or portraits of his own childhood to share. This realization drives him to preserve every single video he's ever made. He emphasizes: “If anything ever happens, my clients can always find their memories with me.”
This life-story informs his artistic ethos: to craft films not just for entertainment, but for future generations. He says the blend of “the need to create and preserve memories” with his love for beauty and storytelling is what continues to fuel him after more than a decade.
Sead has spent twelve years in the wedding videography space, having started just as the industry was shifting from large cinema cameras to DSLR and mirrorless technology. He muses that this makes him “young in spirit, but a bit of a dinosaur by experience.” That combination allows him to bring both a modern eye and seasoned judgment to his craft.
Sead describes his style as emotionally authentic, cinematic, and at times “extremely dynamic.” He looks for quiet, profound moments—“a glance, a touch, a breath”—and lets them develop into a narrative. His guiding pillars: natural light, emotional presence, and aesthetic simplicity.
He believes that real luxury lies not in opulence, but in presence and closeness. His approach pairs documentary sensibility with thoughtful artistic direction, making his final films feel spontaneous and intentionally composed at once.
Sead is a long-time admirer of Lumix camera bodies. Since 2017, he’s used models like the GH5s, and he currently carries a collection that includes S1ii and S5ii bodies along with GH5 and GH5s, plus 11 lenses. He highlights the importance of features like dual-card recording and robust 10-bit 4K performance.
He also invests in audio and lighting gear and explains that when working with a team across multiple setups, equipment is distributed intuitively. He balances this with a philosophy of conscious minimalism—though his bag remains full.
When it comes to post-production, he edits on a MacBook M series and uses the full Adobe Creative Cloud suite. Importantly: he never sleeps until every wedding project is backed up—maintaining two complete copies, one at his office and one at home.
Sead works internationally, with more than 60% of his weddings outside his home country. He travels extensively across Europe, and he reveals that Croatia and Italy remain two of his favorite destinations—places that continue to “inspire me with their energy, light, and charm.” While his base remains in Austria, his passport and gear are often in hand.
For Sead, collaboration with couples begins long before the wedding day. He sets up multiple meetings in advance to build familiarity, trust, and rhythm. He explains that every couple has a unique energy and story; his task is to enter that world respectfully and fluidly.
On the wedding day, his team shows up with a singular mindset: they exist solely for the couple’s story. Sead says, “On that day, we exist only for the couple—nothing else in the world matters.” It’s a commitment to presence and attentiveness, ensuring that the footage becomes a true record of lived emotion.
Sead offers wise guidance for couples planning their day:
Slow down. The day might fly by, but moments are made of seconds—not hours.
Don’t chase perfection. He believes perfection already lives in the story and connection between the couple.
Find alignment. Choose a team—planners, photographers, videographers—who understand your rhythm, feel, and vision.
Trust. Let your vendors manage logistics so you can be in the moment.
Looking back on his own career, Sead would tell his younger self to care for personal well-being first. He emphasizes continuous self-development and authenticity over imitation. He also notes that despite being introverted, he wished he had embraced networking earlier—it’s “one of the essentials of business.” Finally, he reflects that learning as a second shooter under a mentor could have accelerated his growth far more than learning exclusively through his own mistakes.
Sead views the privilege to film weddings as both a responsibility and a blessing. He says he feels honored each time a couple invites him into one of the most intimate chapters of their lives. Even after twelve years, the excitement remains. He explains that once he's on location and filming, he enters a flow state—“my camera, my colleagues, their lenses”—and can sense how emotions will unfold. It’s in that moment he knows he’s crafting lifelong memories someone will treasure.
