READING TIME: 3 min 12 sec
PUBLICATION DATE: 02/17/2026
UPDATED: 02/17/2026
Every creative path begins with curiosity. For Erick Martinez, that curiosity emerged in 2007, when he first entered the wedding industry as a photography assistant. While still images held their own power, he quickly realized his fascination lay elsewhere — in movement, rhythm, and the emotional continuity that only film could preserve.
“My name is Erick. I started in the wedding industry in 2007 as a photography assistant, but I was always more drawn to capturing moments in motion, rather than just still photographs.”
Determined to explore this direction fully, Erick began professional training and transitioned into cinematography in 2009, working as a freelancer and refining his storytelling voice through real experience.
Over time, this vision evolved into something more intentional. In 2017, he founded EN ROJO CINEMA — a brand created exclusively to document weddings through cinematic storytelling.
The brand ‘En Rojo Cinema’ was founded in 2017, dedicated exclusively to weddings.
Today, Erick brings more than technical expertise to his work — he brings presence, discipline, and care.
“I consider myself respectful, kind, very punctual, and responsible. Always ready to give my best at every wedding.”
At the core of EN ROJO CINEMA lies a philosophy rooted in truth. Erick’s work is guided by observation, allowing moments to unfold naturally while preserving their emotional authenticity.
“Documentary with a cinematographic style.”
This approach blends the raw honesty of documentary filmmaking with the visual language of cinema — thoughtful framing, emotional pacing, and immersive storytelling.
Rather than directing artificial moments, Erick focuses on what is real — capturing subtle expressions, fleeting interactions, and the emotional atmosphere that defines each wedding.
The result is a film that feels alive — not staged, not forced, but deeply personal.
For Erick, wedding filmmaking is built on emotional awareness and responsibility.
“What I love most about being a videographer is being able to capture those unrepeatable moments and transmit them in a vivid and real way.”
Each wedding contains moments that exist only once — a glance, a touch, a breath before the ceremony begins. Preserving those moments requires attentiveness, intuition, and sensitivity.
His films are designed to allow couples to relive those experiences fully.
“Capable of provoking emotions that can be relived again and again.”
This emotional continuity is what transforms documentation into storytelling.
Erick works with professional Sony cinema equipment — tools chosen not for spectacle, but for reliability, mobility, and precision.
This allows him to move fluidly throughout the wedding day, capturing events as they naturally unfold without disrupting the atmosphere.
The focus remains on storytelling — using technology as a support rather than a distraction.
For Erick, meaningful storytelling begins long before the camera is turned on. Understanding each couple personally allows him to create films aligned with their identity and emotional world.
“We hold a pre-wedding meeting where we get to know the couples and can work on a film that aligns with their essence.”
These conversations establish trust and clarity, creating a foundation for authentic storytelling.
When couples feel understood, they naturally feel more comfortable — and real moments unfold effortlessly.
Erick encourages couples to focus on experience rather than performance.
“I would recommend to engaged couples that: enjoy their day, with no pressure, and that they always be themselves.”
Authenticity cannot be staged. The most powerful wedding films emerge when couples are fully present, connected, and emotionally open.
His role is to preserve that truth — not to alter it.
With more than 16 years in the industry, Erick understands that growth comes from knowledge and dedication.
I would advise myself that it is better to invest more in learning than in equipment.
Technical tools evolve, but creative perspective, emotional awareness, and storytelling ability define lasting work.
This philosophy continues to guide EN ROJO CINEMA today.
Destination weddings offer new emotional landscapes and creative inspiration.
Punta Cana remains one of Erick’s favorite locations — a place where natural beauty and emotional celebration blend effortlessly.
“For sure. Punta Cana is my favorite so far.”
Looking ahead, Spain represents a destination he hopes to explore — bringing his cinematic storytelling to new cultural settings.
For Erick Martinez, wedding filmmaking is an act of preservation — a way to hold onto moments that would otherwise fade with time.
Through documentary honesty and cinematic vision, EN ROJO CINEMA creates wedding films that feel timeless, emotional, and deeply human.
Each film becomes more than a memory.
It becomes a return to a moment — exactly as it was felt.
