READING TIME: 2 min 40 sec
PUBLICATION DATE: 05/21/2025
UPDATED: 05/21/2025
If you had told a young equine nutritionist in the Midwest that one day she'd be orchestrating luxury weddings under draped tents with Jimmy Choos on her feet, she might’ve laughed. But for the founder of Vida Events, that seemingly improbable path is exactly what brought her to her true calling: wedding planning with heart, grit, and impeccable style.
“I think my tolerance for working long hours comes from farm life,” she shares. “Animals and people alike need special care and attention. And there’s no end to the day until the work is done.”
With a background in Business & Marketing and a start in agriculture, her leap into events was guided by intuition and purpose. While planning her own wedding and working alongside a floral catering company, the spark was lit—and never faded.
Every planner remembers their first wedding. But for Vida Events, it wasn’t just one—it was the feeling of being part of something real, something joyful.
“It was seeing people laugh, cry, hug—it was watching lives change in real time. I was hooked,” she recalls.
Today, she leads a full team that thrives on authenticity, elegance, and a touch of whimsy. “We’re a luxury event planning and production company. We’re also suckers for peculiar design, cravers of authentic connection, and over-deliverers of high-touch hospitality.”
And their signature? Unexpected delight. “We revel in pushing the boundaries of inspiration, shamelessly tickling fancies, and delighting guests with personalized elements of whimsy and surprise.”
At Vida Events, couples aren’t just clients—they’re co-creators of magic.
From full-service planning to event management, the team tailors each experience to fit the couple’s vision and values. “We are always happy to customize based on event needs and wants.”
And for anyone on the fence about hiring a planner? “Hiring a planner is really going to be so beneficial for you in the long run. We start out with budget calls, allocating funds and fine tuning so everyone lands in a comfortable spending spot. Our connections don't hurt either!”
Of the many unforgettable weddings they've planned, one—quite literally—weathered the storm.
“The most memorable, hands down, is our hurricane wedding,” she says. “It took the dream team of vendors to come together through rain, winds, lightning and more to give our client an epic experience.”
The result? A celebration even nature couldn’t wash away—proof that when planning meets passion, there’s no challenge too great.
“We don’t just plan events. We live them with you.”
That’s the heartbeat of Vida Events: the blend of logistical precision with emotional investment. “Trust the process,” she advises her clients. “We’re movers and shakers in this industry for a reason and we want to create a perfect day as much as you want to live it!”
And when it comes to planning stress? She offers this reminder:
“Remember that at the end of the day, it really is about marrying your person. All the little details and elements of the day are important, but you shouldn't lose sight of why we're here in the first place.”
While some planners chase grand castles or faraway islands, Vida Events has a love affair with the blank canvas: “We LOVE a tented wedding. It’s a blank space ready to create in!”
And if she could whisper something to her younger self, just starting out?
“Don't sweat the small stuff. There will be a million hurdles along the way, but keep hustling. It's so worth it.”
Whether she's sketching seating charts or dancing barefoot in her farmhouse kitchen, the woman behind Vida Events embodies what every couple hopes to find in a planner: vision, resilience, and genuine joy.
As she puts it best:
“All the little details, and the marrying your best friend part. We are so fortunate to get to be a small part of one of the best days of your lives. It’s truly magical.”
