READING TIME: 4 min 10 sec
PUBLICATION DATE: 11/13/2024
UPDATED: 11/13/2024
In a world where wedding planning often treads a well-worn path, Josep Plana of La Puta Suegra strides confidently down a different route. Embracing bold creativity and a spirit of innovation, Josep and his team create weddings that feel less like traditional ceremonies and more like unforgettable, one-of-a-kind experiences. With over a decade in the industry, Josep has cultivated a style that not only stands out but deeply resonates with couples seeking a wedding that truly captures their essence.
For La Puta Suegra, the journey into wedding planning was as much about their innate love for organizing as it was about his desire to create unforgettable experiences. Reflecting on his early days, Josep recalls, “The idea of starting an event agency came about because I always had a penchant for organizing and, above all, creating unique experiences.” What began with small events soon evolved into something far greater. La Puta Suegra was born from Josep’s aspiration to break away from the traditional and bring something bold and unexpected to the wedding world.
In the beginning, La Puta Suegra approached events with a simple philosophy: nothing is impossible. Their goal? To reflect every couple's wishes in the final result. “We enjoy creating unforgettable days in people's lives. For us, the impossible does not exist, and we want all the couple's wishes to be reflected in the final result,” Josep shares.
Over the years, La Puta Suegra has developed a reputation for delivering out-of-the-ordinary weddings that capture the true spirit of each couple. Josep’s approach is anything but conventional, embracing the unexpected and leaving behind the norms of typical wedding planning. “Our mission is to break the rules, innovate, and make each wedding or event completely impossible to forget,” Josep says, summing up the bold philosophy that underpins his work.
La Puta Suegra thrives on crafting weddings that are unique, daring, and deeply personal. For Josep, these are the events that truly showcase his team’s creativity. “We love weddings that dare to be different,” he explains. “Weddings in unusual locations, with risky themes or that integrate creative and unconventional elements are the ones that motivate us the most.”
La Puta Suegra take pride in creating weddings that tell a story, reflecting the personalities of the couples they work with. Their approach is rooted in collaboration, starting with getting to know each couple and translating their vision into reality. “We sit down with the bride and groom to get to know their tastes, their personality, and their dreams for their wedding day,” Josep says, explaining how La Puta Suegra begins every project with a blank slate, open to the endless possibilities each couple brings.
Listening and communication are at the heart of the planning process. As La Puta Suegra emphasizes, “The most important thing for us is that the bride and groom feel that their wedding is completely their own, unique and special.” Each wedding is an opportunity to create something unforgettable, from intimate beachside gatherings to grand celebrations that push the boundaries of what’s possible.
One of the most memorable weddings La Puta Suegra organized took place in Menorca, where the rustic beauty of the island provided a perfect backdrop. “The bride and groom wanted an intimate and close celebration, where the environment and the details were the protagonists,” Josep recalls. The wedding was simple yet elegant, blending minimalist décor with the island’s stunning natural landscape. For Josep, this experience reinforced the power of letting a place and a couple’s story intertwine naturally, creating a truly magical atmosphere.
As for the perfect wedding venue? Josep’s imagination reaches beyond the earth. “We would love to organize the first wedding on the Moon,” he says with a smile, capturing the boundless spirit that defines La Puta Suegra.
La Puta Suegra goes above and beyond to provide couples with everything they need to bring their vision to life. Offering a wide range of services, from full event planning and vendor coordination to location scouting and logistics management, Josep and his team ensure that every aspect of the big day is handled seamlessly. They also cater to corporate and private events, anniversaries, and themed parties, bringing the same level of detail and creativity to each project.
Understanding that each couple is unique, La Puta Suegra offers customized packages tailored to meet specific needs. La Puta Suegra explains, “Every couple is different, and we love working closely with the bride and groom to do what they need. From design to execution, everything can be tailor-made, making sure that every detail reflects their personality and desires.”
Like any experienced wedding planner, Josep has faced his fair share of challenges. From unpredictable weather to complex logistics, especially with large-scale events, Josep’s team has learned to adapt. “We have done events with more than 1200 workers,” he notes, underscoring the logistical hurdles his team is accustomed to managing. But for La Puta Suegra, every challenge is an opportunity to grow, refine their processes, and ensure every event goes off without a hitch.
For couples currently planning their wedding, Josep’s advice is simple yet profound: “It will be a day that will never be repeated, it has to be enjoyed.” Wedding planning, while full of details and decisions, should ultimately be a joyful experience. Once La Puta Suegra steps in, couples can rest easy, knowing they’re in capable hands. Josep encourages couples to trust in their planners, soak up every moment, and focus on the joy of the occasion.
And when it comes to budgeting, Josep is practical: “Prioritize what's really most important to them on the big day.” By keeping their focus on what truly matters, couples can achieve the day of their dreams without overextending themselves.
With La Puta Suegra, Josep Plana has crafted more than just a wedding planning agency – he’s built a brand that redefines the concept of celebration. For couples seeking something beyond the ordinary, La Puta Suegra stands as a gateway to a wedding experience that challenges tradition, celebrates individuality, and leaves an indelible mark on all who attend.
