READING TIME: 3 min 42 sec
PUBLICATION DATE: 03/21/2025
UPDATED: 03/21/2025
There are wedding planners, and then there are visionaries who turn dreams into reality. With almost 15 years of experience, White Emotions has mastered the art of crafting weddings that are not just events but deeply personal stories woven with love, culture, and elegance. Their expertise, combined with an innate understanding of their clients’ desires, makes them one of the most sought-after planners in Italy. We had the pleasure of speaking with the creative force behind White Emotions to learn more about their journey, philosophy, and passion for wedding planning.
Every great journey has a defining moment, a spark that ignites a lifelong passion. For White Emotions, wedding planning was more than just an industry—it was a calling.
“With almost 15 years of experience, I developed a remarkable ability to understand and interpret her clients’ needs and visions, translating them into one-of-a-kind weddings and events. Our team expertise and vast network of resources ensure that you’ll have access to all the best settings, venues, foods, wines and aesthetics that Italy has to offer.”
Their very first wedding was nothing short of extraordinary. “The most memorable wedding I planned was for a couple who wanted a fusion of their different cultural heritages—Indian, Jewish, and Italian, and it was one of the first weddings I planned.” This experience laid the foundation for their philosophy: weddings are not just about aesthetics; they are about stories, emotions, and meaningful moments.
The signature style of White Emotions is a harmonious blend of simplicity and luxury. Their belief is simple yet profound: “We create experiences that tell your story. We love people and are passionate about serving them well.”
This people-first approach ensures that every couple they work with feels heard, valued, and understood. “We are here to make the process of planning your wedding just as memorable as your wedding day itself. We’ll build a strong relationship with you, do a lot of intentional listening, laugh (a lot), and earn your trust.”
By combining meticulous organization with boundless creativity, White Emotions crafts weddings that feel effortless, yet are designed with the utmost attention to detail.
White Emotion believes that every couple is unique, and so should be their wedding experience. They offer fully customized wedding planning services, ensuring that no detail is overlooked. “We offer a full planning service, from venue finding to event management, and each package is tailor-made, based on the number of guests, events, type of ceremony, and special requirements. Our fee starts from 12,000 EUR.”
Beyond wedding planning, their additional services cater to the most intricate needs: “We offer additional services such as concierge service, bridal assistant, RSVP management.”
With a vast network of Italy’s finest vendors, venues, and creatives, they bring together the best of what this breathtaking destination has to offer.
The wedding industry is unpredictable, and White Emotion knows that adaptability is key. “As the planner, I face challenges very often on events, and part of my job on the day is to think on my feet and quickly coordinate for a solution.”
From last-minute venue changes to transportation hiccups, no obstacle is too big. “That goes from securing an alternative location, overcoming transportation obstacles, strikes, or unpredictable guest emergencies. Flexibility is key, together with competence and knowledge of the destination.”
With their extensive experience, White Emotions knows that financial planning is just as important as choosing the right flowers or venue. Their golden rule? Prioritization.
“Do not put most of your budget on the venue: expensive venues take with them other expenses.” Instead, couples should focus on the elements that truly matter to them. “Keeping a clear vision of what’s truly important to you will help you stick to your budget.”
Wedding planning can be overwhelming, but White Emotions offers three fundamental pieces of advice:
Set priorities. “You can't have everything, and decision-making is key.”
Define a realistic budget. “Allocate a small extra for unforeseen expenses.”
Trust your vendors. “Choose reputable ones and trust them. They have experience: trust their advice and solutions; your success is also their success.”
Trust, organization, and flexibility—these are the pillars of a stress-free wedding planning experience.
With a career spanning over a decade, what advice would they give to their younger self? The answer is simple yet profound: education over everything.
“Invest in education: new generations tend to invest in image and communication, but that is marketing, which is one aspect of the business. Take courses, attend workshops, and keep up with industry trends. Knowledge is power and will keep you ahead of the curve.”
Every wedding planner has a dream location, and for White Emotion, there are two: “I have two: the desert and a winter mountain.” These extreme landscapes offer a breathtaking backdrop, creating unforgettable memories that stand apart from the ordinary.
For White Emotion, wedding planning is not just a profession—it’s an art form, a way to turn love stories into unforgettable experiences. With a deep commitment to personalization, creativity, and excellence, they continue to set the bar for luxury destination weddings in Italy and beyond.
From overcoming challenges to crafting seamless events filled with emotion and beauty, White Emotions remains at the forefront of the wedding planning industry—bringing dreams to life, one celebration at a time.
