READING TIME: 2 min 31 sec
PUBLICATION DATE: 06/10/2024
UPDATED: 08/29/2024
In the ever-evolving tapestry of wedding planning, TOAST Events emerges as a beacon of innovation, passion, and unparalleled dedication. Founded in 2008 by the visionary Lindsay Sims, TOAST has transcended its humble beginnings to become a vanguard in the wedding planning industry. With a team of four full-time planners, TOAST orchestrates over thirty bespoke weddings annually, primarily in the lush landscapes of the Southeast.
At the core of TOAST's inception lies Lindsay Sims' fervent passion and unwavering commitment to turning dream weddings into tangible realities. “What started as a side hustle setting up weddings for friends, turned into an impressive agency planning and producing full-scale events,” Lindsay reflects on the early days. This spark of creativity and dedication has been the guiding light for TOAST, propelling it to the forefront of wedding planning excellence.
The essence of TOAST Events is encapsulated in its Sparkling Standards—a philosophy that ensures each wedding is not only an event but a cherished memory. “Our Sparkling Standards at TOAST are: To be patient, kind & compassionate, deliver creative problem-solving, provide exceptional service, respect & protect your investment & ideas, remain innovative & relevant, anticipate wishes & needs, and give a remarkable experience,” Lindsay shares, highlighting the pillars that sustain TOAST's unmatched service.
At the heart of TOAST's success are the relationships forged with clients—families who entrust their most precious moments to the TOAST team. “Easily, our clients. We work with such wonderful families that make the hard work worth it!” This client-centric approach is reflected in their tailored services, offering Full Service Planning and Design to meet the unique needs of each couple. Whether it's a grand-tented affair or an intimate gathering, TOAST prides itself on its ability to create custom packages that embody each couple's vision.
Among the myriad weddings TOAST has brought to life, one stands out for Lindsay—a tented wedding at Atlanta's iconic Swan House. “It is so hard to pick a favorite, but a personal one I cherish is a tented wedding at Atlanta's Iconic Swan House. It is not something that is done often, and even almost a decade later it is still a favorite!” This event epitomizes TOAST's ethos of creating unforgettable experiences that resonate for years to come.
The journey of wedding planning is fraught with challenges, from managing expectations to ensuring each detail reflects the couple's essence. TOAST navigates these waters with a blend of creativity, flexibility, and an unwavering commitment to their clients' visions. “Either clients who don't trust the process or have unrealistic expectations,” Lindsay mentions as the biggest challenges, yet it is their approach to these challenges that sets TOAST apart. With a focus on collaboration and trust, TOAST ensures that every wedding is a seamless blend of elegance, emotion, and excellence.
As TOAST Events continues to redefine the boundaries of wedding planning, their aspirations reach beyond the familiar horizons. Dreaming of planning weddings in the romantic landscapes of Italy or France, Lindsay and her team envision a future where TOAST's signature blend of creativity, dedication, and innovation transcends borders. “We would love to work overseas in Italy or France!” Lindsay muses, reflecting on the boundless possibilities that lie ahead for TOAST Events.
In the realm of wedding planning, TOAST Events stands as a testament to the power of passion, innovation, and a deep-seated desire to create moments that not only captivate but resonate deeply with the hearts of all who bear witness. As they continue to weave dreams into reality, TOAST's journey is a beacon of inspiration for all who seek to celebrate love in its most beautiful form.
