READING TIME: 4 min 42 sec
PUBLICATION DATE: 02/25/2025
UPDATED: 02/25/2025
Weddings are not just events—they are deeply personal stories woven with love, emotion, and timeless beauty. Few understand this better than Sara Tusset, an exceptional wedding planner who has dedicated her career to crafting bespoke celebrations in the heart of Italy. With an unparalleled eye for detail and an unwavering passion for curating authentic experiences, Sara ensures that every wedding she plans is nothing short of extraordinary. In this exclusive interview, we delve into her journey, her philosophy, and her expert insights for couples dreaming of a perfect Italian wedding.
What inspired you to become a wedding planner?
“I've always had a passion for beauty, thoughtful details, and authentic experiences. My journey into wedding planning comes from my love for Italy and the desire to create weddings that are more than just events—they're heartfelt stories. Planning a wedding means turning a dream into reality, balancing aesthetics, logistics, and emotions in perfect harmony. Seeing the joy in the eyes of couples who choose Italy for their special day is what inspires me every day to do this job with dedication and creativity.”
Sara’s journey is a testament to her belief that weddings should be about more than just a stunning backdrop—they should be immersive experiences that capture the essence of a couple’s love story.
What do you love most about your job?
“What I love most about my job is the ability to turn an idea into something real and beautifully detailed. Every wedding is unique, reflecting the couple’s personality and dreams, and knowing that I can help make their day unforgettable is incredibly rewarding. I also love the human side of my work—building connections, hearing love stories, and guiding couples with professionalism and care so they can fully enjoy their wedding without stress.”
Every wedding is a blank canvas, and for Sara, creating personalized, deeply meaningful celebrations is what makes her work fulfilling. From the grandeur of historic Tuscan villas to the intimate charm of hidden Italian courtyards, she carefully curates every element, ensuring that it reflects the couple’s unique vision.
How long have you been in the wedding business?
“I’ve been in the wedding industry for several years, during which I’ve refined my vision and approach to creating tailor-made events for couples choosing Italy for their special day. Every experience has allowed me to grow, connect with incredible vendors, and develop a unique ability to turn dreams into reality.”
Sara believes in creating weddings without limitations—every detail is tailored to match the couple’s aesthetic, cultural background, and personal style.
Do you provide various packages?
“I don’t offer pre-set packages because I believe every wedding should be unique and tailored to the couple’s vision. I work on a customized basis, creating a plan that considers their dreams, budget, and the experience they want to have in Italy. This approach allows me to provide an exclusive and meticulously curated service.”
Sara’s bespoke approach ensures that every wedding she plans is not just another celebration but a truly one-of-a-kind experience.
Are there any additional services you offer?
“In addition to wedding planning and design, I offer a personalized floral service exclusively for intimate weddings and elopements. I specialize in bespoke bouquets, carefully designed to complement the bride’s style and the event’s atmosphere. I can also assist couples in arranging special experiences for them and their guests, such as pre-wedding dinners, wine tastings, and exclusive tours, making their stay in Italy even more unforgettable.”
With an in-depth knowledge of Italy’s most exquisite experiences, Sara goes beyond planning weddings—she crafts an immersive journey for couples and their guests, making their time in Italy as special as the wedding day itself.
What’s your planning process like?
“My planning process is entirely customized to ensure a smooth and enjoyable experience. It begins with an initial call to understand the couple’s vision, priorities, and style. From there, I curate a selection of the most suitable venues and propose a team of Italian vendors that match their taste and budget. I oversee every stage of the planning process, from logistics to design, ensuring a stress-free journey. For intimate weddings and elopements, I also handle floral design, crafting bespoke bouquets and arrangements for a perfectly cohesive aesthetic.”
What’s your main advice for couples when handling contracts with vendors?
“My main advice is to always read contracts carefully and ensure that all key details are clearly outlined, from payment and cancellation policies to included services. Working with experienced and reliable Italian vendors is crucial to avoid unexpected surprises. That’s why I guide couples through every step of the selection process, helping them evaluate proposals and choose the best partners for their wedding.”
What’s your approach to handling inclement weather?
“A solid backup plan is essential to ensure a stress-free wedding, no matter the weather. I always select venues that offer a stylish indoor alternative that aligns with the event’s aesthetic. For outdoor celebrations, I recommend considering elegant tenting or light coverings and working with experienced vendors who can smoothly handle last-minute adjustments. A well-thought-out contingency plan allows couples to fully enjoy their day, knowing that everything will be beautiful regardless of the weather.”
How do you help couples stay on budget?
“Helping couples stay on budget is one of the most important aspects of my job. My main advice is to set clear priorities from the start—understanding what truly matters to them and allocating the budget strategically. I work with trusted Italian vendors and offer creative solutions to optimize costs without compromising quality or style. Throughout the planning process, I keep track of expenses to prevent surprises and ensure a seamless experience.”
What’s your main advice when creating a wedding timeline?
“When creating a timeline, my main advice is to always allow extra time between key moments to reduce stress and let the couple truly enjoy their day. It’s essential to factor in vendor logistics, natural light for photos, and small breaks to relax. A well-planned schedule also accounts for unexpected delays, ensuring a smooth and seamless flow from start to finish.”
Do you have any advice for couples currently planning their wedding?
“My main advice for couples currently planning their wedding is to focus on what truly matters to them and not get overwhelmed by details or outside expectations. Choosing trusted vendors and working with an experienced wedding planner can make a huge difference, allowing them to enjoy the process stress-free. I also encourage couples to embrace every stage of planning—it's a unique journey that should be filled with excitement. Most importantly, their wedding day should be a reflection of their personality and love story.”
With a deep passion for crafting unforgettable weddings in Italy, Sara Tusset Wedding continues to inspire couples from around the world. Whether it's an intimate elopement or a grand celebration, her dedication and expertise ensure that every love story is told with elegance, authenticity, and timeless beauty.
