READING TIME: 2 min 54 sec
PUBLICATION DATE: 05/13/2024
UPDATED: 08/29/2024
In the world of luxury wedding planning, few names resonate as distinctively as Posh Parties. Nestled in the heart of Palm Beach, this concierge-style planning service is redefining the essence of matrimonial celebrations. We sat down with Heather, the visionary behind Posh Parties, to unveil the story behind their success, passion for creating unforgettable moments, and the philosophy that guides her brand's unique approach.
Heather's path to becoming a celebrated wedding planner was paved with diverse experiences. A Florida State University alumna, her early career was marked by roles in TV advertising and stationery design. It was her venture, Posh Paper, that laid the groundwork for what would become Posh Parties. Transitioning from high-end stationery to event planning, Heather discovered her true calling. “The first wedding I planned was intimate, just 100 people. But it was then I knew this was more than a job; it was my calling,” she reflects.
At Posh Parties, the focus is on creating events that endure both in style and memory. “We plan events to endure. From the style to the memories, we are committed to a level of planning and design that does not fade, and will never feel anything but one of a kind. To us, weddings are the kickoff party to an entire marriage, an entire lifetime. We pay careful attention to the tone and traditions that we’re setting for our couples. And with each event, and every little moment in between, all is orchestrated to feel profoundly personalized and incredibly fulfilling,” they explain. This ethos is evident in how her team approaches each wedding, aiming to set a tone that carries through a couple's marriage with elegance and personalization.
Posh Parties' approach to wedding planning eschews standard packages for a more bespoke concierge service. “We do not offer packages. We are a luxury wedding concierge and plan clients wedding weekends from A to Z,” they state. This commitment to customization allows the team to craft experiences that are as unique as the couples they celebrate.
When asked about the most memorable wedding she's planned, Heather recalls Joanna Garcia and Nick Swisher's high-profile nuptials. “Every wedding we plan is memorable in its own right but one that sticks out is when I planned Joanna Garcia and Nick Swisher's wedding which was a very high profile one and after the wedding was over Reba McEntire called me to tell me that was the best wedding and I did an amazing job. I live for those accolades!” she shares.
“We like to think of ourselves as a team alongside, the client. I like to take their vision and add their personality to it. I have terrific relationships with my clients who all respect my expertise, and now I approach each wedding as if it’s my own. So they trust me that I will ensure their vision comes to life and all the little touches along the way that make it truly about the couple are happening.”
Heather admits that aligning visions among couples and their families can be challenging but finds satisfaction in navigating these dynamics to achieve harmony. Her main advice for staying on budget is clear: prioritize and align your guest list with your financial goals.
“Take into account the priorities and where you want to spend your money and make sure your guest list is in line with the budget you have planned. The more people you invite the more costs go up.”
“To couples planning their wedding: enjoy every moment because it goes by so fast,” Posh Parties advise, emphasizing the fleeting nature of the planning process and the importance of enjoying the journey.
While Heather has worked with some of the most exquisite venues in Palm Beach, she dreams of planning weddings in New York or Italy, showcasing her versatility and passion for bringing love stories to life across the globe.
In the hands of Posh Parties, a wedding is not just an event but a legacy in the making. Heather's journey from advertising to becoming a beacon in wedding planning illustrates the power of passion and creativity. Her story is a testament to the beauty of pursuing one's calling and the impact it can have on the lives of others.
