READING TIME: 2 min 59 sec
PUBLICATION DATE: 02/25/2025
UPDATED: 02/25/2025
Some people are born with a natural ability to orchestrate beauty, and for Laura Ritchie, the principal designer of Grit & Grace Inc., wedding planning was a calling that blended creativity with precision. With a background in fashion, hotels, and catering, Laura has been at the helm of Grit & Grace Inc. for the last 15 years, curating breathtaking events that feel personal, meaningful, and entirely one-of-a-kind.
From a young age, Laura was always the one organizing groups and events. Once it became apparent that you could blend a love of design with logistics, event planning was a natural career path. That realization led her to found Grit & Grace Inc., a company dedicated to crafting unique and immersive wedding experiences.
Her first wedding remains a cherished memory. She always knew she wanted to work in an industry where Laura could create something beautiful and meaningful. Seeing the pieces come together for the first time and witnessing the couple’s joy was an unforgettable moment that cemented her passion.
For Laura, wedding planning is about storytelling. “I love the ability to create an experience through layers of event design and elements of surprise while telling a story of a couple.” Her approach goes beyond trends and Pinterest boards—every wedding is crafted to be as unique as the couple themselves.
“I don’t ever want to just copy or mimic something that’s been seen on Pinterest already or, even worse, something I’ve done before for another couple.” Instead, she thrives on originality, designing celebrations that feel fresh, meaningful, and entirely bespoke.
Grit & Grace Inc. specializes in Complete Planning & Design, managing every aspect of the wedding weekend, from logistics to creative execution. Beyond weddings, Laura also offers consulting and mentoring services for fellow planners and vendors.
Customization is at the heart of her process. “I spend a lot of time getting to know our clients on a personal, friendship level full of mutual trust.” This deep connection ensures every wedding reflects the couple’s personality and vision.
Over the years, Laura has orchestrated countless unforgettable events, but one moment stands out: “We surprised a bride by re-carpeting the venue’s ballroom with the help of her dad behind the scenes. It truly transformed the space and blew her away.” These small but powerful touches are what make her weddings extraordinary.
While Laura loves working at different locations to keep designs fresh, she has a particular fondness for historical venues. “I love a historical venue with interesting and inspiring architecture,” she shares. Each space brings its own unique character, serving as a backdrop that enhances the couple’s love story.
Like any seasoned planner, Laura has encountered her fair share of challenges. “Weather always keeps us on our toes!” she laughs. But with careful preparation and backup plans, she ensures every celebration unfolds seamlessly.
Budgeting is another area where her expertise shines. “Spend money on the handful of line items you care about, then cut the fluff. The best money spent is always on the guest experience.” By prioritizing the most impactful elements, couples can create a wedding that feels luxurious without overspending.
For couples embarking on their wedding planning journey, Laura has one key piece of advice: “Trust your planner, hire professional vendors you absolutely love on a personal level.” When a couple connects with their vendors beyond just contracts, the result is a wedding filled with genuine passion and creativity.
For those starting their careers in wedding planning, she offers these words of wisdom: “Don’t stop, don’t question your gut, and be unapologetically yourself.” Success in the industry comes from trusting one’s instincts and staying true to a unique vision.
When asked about her dream venue, Laura’s eyes light up: “The Portrait Gallery in Washington, DC.” The elegance, history, and artistic ambiance of the space make it the perfect setting for a truly unforgettable wedding.
With 15 years of experience and an unwavering commitment to crafting meaningful celebrations, Grit & Grace Inc. continues to redefine wedding planning. Laura’s passion for storytelling, eye for design, and dedication to her clients ensure that every event is a masterpiece in its own right. For those looking to transform their love story into an extraordinary wedding experience, Grit & Grace Inc. is the name to trust.
