READING TIME: 4 min 9 sec
PUBLICATION DATE: 03/13/2025
UPDATED: 03/13/2025
For Sandra Wimmer, wedding planning is more than logistics and timelines—it’s an art form. As the founder of Sandra Wimmer - Celebrating The Avantgarde Way, she has carved a niche in the world of bespoke wedding planning, seamlessly blending modern aesthetics with deeply personal storytelling. With 14 years of experience and a background in psychology and event management, Sandra’s journey is one of dedication, vision, and an unrelenting passion for creating unforgettable celebrations.
“My refined sense of aesthetics and understanding of the individual needs of my clients drive me to create weddings that go far beyond traditional 'packages.' Instead, I focus on recognizing each couple as unique individuals, each deserving of a celebration that truly reflects their essence.”
Her journey began in hospitality and corporate event planning, but it was her own wedding in 2019—a deeply personal and transformative experience—that solidified her love for wedding planning. “Weddings carry immense emotional significance. For many couples, this is a once-in-a-lifetime event, one that deserves not only to be celebrated but honored in its entirety.”
Sandra’s approach is deeply rooted in the belief that every couple is unique, and their wedding should be a reflection of that uniqueness. “The emotional aspect is, without a doubt, the most significant for me. I treat each of my couples as absolutely unique individuals, free from conventions and traditional rituals.”
Her philosophy is centered on creating experiences that go beyond aesthetics—focusing on the atmosphere, emotions, and memories that linger long after the last dance. “A symbiosis of chic and coolness, a keen sense for aesthetics and modernity, and a profound love for unique and tailor-made experiences – all these characterize the work of Sandra Wimmer - Celebrating The Avantgarde Way.”
From full-service planning to bespoke consultations, Sandra and her team ensure that every element is thoughtfully curated. Whether working on an intimate gathering or a grand affair, her goal remains the same: to create a wedding that feels effortless yet deeply meaningful.
Among the many weddings she has planned, one remains particularly close to her heart. “One wedding that left a lasting impression on me was an incredibly intimate celebration with just 30 guests. This was a wedding that spanned over four days, where the focus was not only on the program itself but, more importantly, on the seamless interaction of everyone involved.”
To create this exclusive and immersive experience, Sandra and her team rented a private Caribbean island, crafting an environment where every guest felt like a cherished part of the celebration. “This approach allowed the couple to experience one of the most beautiful and carefree times of their lives, surrounded by loved ones who felt valued.”
For Sandra, weddings are not about following trends but about telling stories—stories that honor love, individuality, and the deep connections between couples and their guests.
Like any industry, wedding planning comes with its own set of challenges. The Covid-19 pandemic was a particularly difficult period, testing the resilience of planners and couples alike. “Weddings were postponed, downsized, or even canceled last minute due to ever-changing regulations. International couples faced border closures, forcing some to completely relocate their weddings to different countries.”
Despite the unpredictability, Sandra remained steadfast, turning obstacles into opportunities. “Despite the stress, this period also sparked creativity. Couples and planners alike reimagined what weddings could look like, leading to more personalized, meaningful celebrations.”
Budgeting is another area where Sandra brings expert guidance to her clients. She firmly believes that a budget should not limit creativity but rather channel it effectively. “My biggest piece of advice for couples: Set your priorities. What matters most to you? Is it the atmosphere we create with an exceptional venue, or are details like floral accents or an unforgettable menu your top concern?”
Through careful budget planning and vendor connections, Sandra ensures that each couple maximizes their investment while still achieving their dream wedding.
With a deep passion for fashion, architecture, and timeless elegance, Sandra continues to redefine what it means to plan a wedding. Her expertise extends across Austria, Germany, Switzerland, and beyond, offering couples the opportunity to celebrate in extraordinary venues tailored to their vision.
“We operate regionally, nationally, and internationally. Our valuable network extends from Vienna across Austria, Germany, and Switzerland. We are also delighted to plan international weddings, as we fully understand the logistical and personal challenges that can arise in such cases.”
For Sandra, success is not just measured by flawless execution but by the joy and fulfillment her couples feel on their wedding day. “It is essential to speak the same language as my couples, with an unwavering focus on quality over quantity.”
Her dream venue? A place that seamlessly blends natural beauty with refined elegance. “Among the many remarkable venues, Villa d'Este holds a special place in my heart, with its stunning gardens and exquisite architectural details that exude unparalleled charm.”
For couples in the midst of planning their wedding, Sandra’s advice is simple: embrace authenticity. “Be Authentic: Stay true to yourself and your relationship. Instead of conforming to trends or external expectations, you should embrace what makes your love unique.”
Her top recommendations for a stress-free planning experience include:
Prioritize what matters most.
Work together as a team.
Trust professionals who share your vision.
Savor the journey and enjoy every moment.
Stay flexible and embrace the unexpected.
For aspiring wedding planners, Sandra offers wisdom gained through years of experience. “Stay true to your vision, network and build relationships, invest in education, embrace feedback, and most importantly, be patient. Success in the wedding industry takes time.”
Sandra Wimmer is more than just a wedding planner—she is a storyteller, an artist, and a visionary. Through her avant-garde approach, she continues to craft extraordinary celebrations that transcend tradition and redefine modern romance. Her work is a testament to the belief that weddings should be as unique as the love stories they celebrate.
For couples who seek an experience that is refined, immersive, and deeply personal, Sandra Wimmer is the planner who will bring their vision to life, ensuring that every moment is one to be cherished forever.
