READING TIME: 3 min 58 sec
PUBLICATION DATE: 11/13/2024
UPDATED: 11/26/2024
Every wedding planner has a philosophy—a driving force that shapes their approach, molds their style, and infuses their work with meaning. For Aroa Parra, the mastermind behind LITTLE THINGS, planning a wedding is not just a profession. It’s an art form. As she puts it, “Planning a wedding is much more than coordinating details; for me, it’s about turning dreams into reality.”;
With over 12 years of experience, Aroa’s journey into wedding planning began in Spain, where her background in visual merchandising eventually led her to take a leap of faith into the burgeoning wedding industry. Today, her expertise shines through every event she crafts, each one a reflection of her passion for creating extraordinary experiences.
For LITTLE THINGS, each wedding is an opportunity to bring out the essence of the couple’s story in a meaningful way. Aroa believes that “no two weddings are the same, and that’s what I enjoy the most: creating something special and authentic for each love story.” This philosophy is the heartbeat of LITTLE THINGS. Aroa doesn’t just plan weddings; she carefully listens to each couple’s hopes and expectations and then finds ways to bring them to life, so that every detail, big or small, reflects who they are.
Aroa emphasizes the importance of establishing a genuine connection with her clients. “It’s essential to share a similar style vision and, above all, to let the imagination soar,” she says. This connection fosters creativity and builds the trust needed to transform a couple’s vision into a reality, even beyond their wildest dreams.
Aroa’s journey in wedding planning started with a single, unforgettable event: a seaside wedding for a couple named María and Juan. “I never thought I’d become a wedding planner, but when I saw the wedding industry starting to grow in Spain, I decided to leave my job in visual merchandising and jump into wedding planning.” That leap has blossomed into a thriving career, with Aroa working across Europe, creating events that blend elegance with each couple’s unique flair.
Her experience has taught her that each wedding comes with its lessons. “Each wedding has been a unique experience, full of special moments and exciting challenges.” This variety keeps her motivated, driving her to continue evolving with each new event.
LITTLE THINGS offers two primary services tailored to meet each couple’s needs. Black Ribbon, Aroa’s most comprehensive package, covers everything from sourcing suppliers to full event coordination, providing couples with complete peace of mind. “Our goal is to ensure that every detail is perfectly aligned with the couple’s vision, making their big day just as they dreamed.”
For those who prefer a more hands-on approach, the White Ribbon package focuses on production only, ideal for couples who have already handled other aspects of their celebration. Additionally, LITTLE THINGS offers optional pre- and post-wedding event planning, rounding out a fully immersive wedding experience.
Each wedding comes with its unique challenges, but for LITTLE THINGS, these are growth opportunities. “For me, each wedding is a challenge, as we only have one opportunity to make everything perfect.” From organizing events with hundreds of guests to navigating unexpected weather, Aroa has learned to approach each obstacle with resilience and creativity. The result? Weddings that surpass expectations, time and time again.
When asked about the most memorable wedding she’s ever planned, Aroa finds it hard to choose just one. “Each wedding has brought something unique, and if we continue to create more incredible weddings, it’s thanks to the experiences and lessons learned from the ones before.”
LITTLE THINGS understands that sticking to a budget can be one of the trickiest parts of wedding planning. Aroa advises her clients to set a realistic limit and to “allocate a specific budget for each aspect of the wedding.” This approach helps couples stay grounded, allowing them to prioritize and make adjustments where necessary. “This budget should always be adjustable according to their needs, but it’s crucial to establish priorities from the outset.”
By working closely with each couple, Aroa ensures that their vision is not only met but also optimized within their budget constraints. “From there, we can find the best supplier that fits both the budget and the couple’s vision.”
Aroa’s process is as much about maintaining a clear line of communication as it is about meticulous planning. She combines traditional email for formal aspects with WhatsApp for more personal communication, allowing her to build rapport with clients and make them feel truly heard. For organizing all the finer details, she utilizes a platform that keeps all information accessible, from budgets and suppliers to seating arrangements. “This way, we keep everything organized and accessible, ensuring that every detail is under control.”
Though Aroa has no specific venue she dreams of working at, she envisions an ideal scenario where she is given creative freedom without budget constraints. “I would love to do it in a space where the couple gives me free rein to create everything I have in mind, without budget limits.” This freedom would allow her to explore her full artistic potential, bringing to life concepts that transcend the ordinary.
For couples on the verge of planning their wedding, Aroa offers a reminder to stay present and cherish the journey. “Good luck! I hope you enjoy the planning process and your wedding day without wishing to leave it at any moment!” Aroa’s dedication to each couple’s experience is unmistakable, with her ultimate goal being to create an event that feels seamless and allows the couple to be fully present in the moment.
With LITTLE THINGS, Aroa Parra has redefined what it means to plan a wedding—creating moments that go beyond aesthetics, beyond logistics, into the realm of magic and memories that last a lifetime.
