READING TIME: 2 min 30 sec
PUBLICATION DATE: 11/14/2025
UPDATED: 11/14/2025
Some planners discover this profession through internships. Others through chance. For OUI Weddings, the story began in 2012 with something far more personal: the realization that she could transform the way weddings are imagined and executed.
“I started in 2012,” she recalls. That year marked the beginning of a path shaped by structure, aesthetic sensitivity, and an instinctive understanding of people. Planning her first event taught her that weddings could be both elegant and deeply meaningful — and that she could bring those two worlds together with intention.
From that moment on, her work evolved into something she describes simply but powerfully:
“We create one-of-a-kind celebrations that guarantee unique and unforgettable memories.”
Working with couples is not a numbers game for Maja. It’s a commitment.
“We only take a limited amount of weddings each year to be able to give each client and wedding the attention to detail that is needed,” she explains.
This intentional limitation allows her to go beyond surface-level planning and instead dive into each story, each vision, each emotional undercurrent of a couple’s celebration.
This approach also shaped the identity of OUI Weddings: bespoke, intuitive, and centered on the idea that a wedding should feel like an expression — not a reproduction.
Her philosophy is simple in form, but rich in meaning: every wedding should look and feel unmistakably like the couple it celebrates.
While many planners offer packages, OUI Weddings offers something more fluid — something built around individuality.
“We offer full-service wedding planning, creating custom made bespoke events,” Maja says.
“We pride ourselves in the perfect organization and seamless day-of coordination.”
This is not about placing clients into predefined boxes. It’s about designing a container shaped specifically for them.
When asked whether she can adapt her services to unique needs, she doesn’t hesitate:
We can absolutely work with the couple to create a custom package that meets their specific needs.
It’s this flexibility — and the genuine care behind it — that draws couples who want their celebration to feel like an extension of their identity.
Maja’s process reflects her belief in presence. She listens carefully. She studies personality, rhythm, and expectations. And she builds every detail with intention.
For her, taking fewer weddings per year is not a limitation — it’s a promise.
“We only take a limited amount of weddings each year,” she repeats, “so we can give each client and wedding the attention to detail that is needed.”
This commitment shapes the entire experience:
a planning journey where couples feel heard, supported, and guided through each step with clarity and calm.
While Maja appreciates all forms of celebration — from intimate gatherings to multi-day destination events — her favorites share one thing in common: genuine trust.
The moment a couple allows her to not just plan a wedding, but shape an experience, her work flourishes.
It’s in those moments that her philosophy comes to life:
We create one-of-a-kind celebrations that guarantee unique and unforgettable memories.
More than 12 years after she began, Maja continues to approach each wedding with the same dedication she had at the very beginning. Her work is guided by care, elevated by design, and grounded in a deep respect for the emotion behind every moment.
OUI Weddings is not just a planning studio — it’s a promise of intention, beauty, and tailored celebration.
From the first conversation to the final sparkler exit, Maja von Schmeling remains a quiet force behind the scenes, shaping experiences that linger long after the celebration ends.
