READING TIME: 3 min 49 sec
PUBLICATION DATE: 05/16/2025
UPDATED: 05/16/2025
What begins as a college passion can sometimes turn into a lifelong calling — and for Kasey Schaffer and Rachael Malone, that’s exactly how their story unfolded. United by a shared love of celebration, creativity, and human connection, these two powerhouses behind Kasey Schaffer Events have built a brand that blends Southern charm with refined, heartfelt experiences.
"For more than a decade, we have been transforming visions into unforgettable events, from intimate gatherings to grand celebrations."
Their roots in event planning go back to college days, where both were organizing events for their sororities — and later, parties, showers, and bachelorette trips for friends. Kasey got her start in the music industry, handling company events and fundraisers, while Rachael brought her organizational skills to the University of Alabama football team, planning banquets and high-end dinners.
But it was a deeply personal moment that shifted Kasey’s path forever.
“It was the role of Maid of Honor in her best friend's wedding that inspired Kasey to dream big and explore the idea of planning weddings,” they share. That first event? A southern, equestrian-inspired celebration at Belle Meade Winery — a classic nod to tradition and romance.
In 2015, Kasey took the leap into full-time wedding planning. By 2022, Rachael had joined the team, turning their friendship into a seamless partnership built on trust, creativity, and drive.
For Kasey and Rachael, wedding planning isn’t just a job — it’s a deeply personal journey with their clients.
“What we love most about wedding planning is the relationship building with clients—getting to know the couples and their families throughout the process and finding meaningful ways to incorporate their personalities into the wedding.”
The duo offers full-service logistical planning and design-only packages, carefully tailored to meet each couple's vision and lifestyle. They don’t believe in one-size-fits-all — and that’s reflected in every detail they touch.
They’re known for their calm energy and ability to bring a sense of ease to the most complex events.
“We are a calming presence on event days, allowing you to stay fully present and enjoy every moment.”
Their design philosophy is rooted in patience, kindness, and clarity. That means no confusion, no stress — just steady guidance, a warm smile, and beautiful results.
Every wedding holds a special place in their hearts, but one, in particular, stands out.
“Rachael + Jacob's!” they exclaim with joy.
For Rachael, becoming a KSE Bride herself offered a unique perspective:
“Rachael loved experiencing the KSE magic firsthand as a bride—getting to see and feel exactly what our KSE Brides do on their own wedding day.”
It was also a full-circle moment for Kasey:
“Kasey loved being a Bridesmaid and Co-Planner for her business partner and friend!”
It’s moments like these that reinforce why they do what they do — to bring people together in meaningful, unforgettable ways.
So what’s the secret behind their flawless execution?
“Our approach to working with clients is centered on clear communication, trust, organization and compassion.”
They set expectations early, breaking the process into manageable steps, and use visuals to bring ideas to life. From the first mood board to the last toast of the night, they’re there for every moment.
But the journey isn’t always without challenges.
“One of the biggest challenges we've faced with weddings in the past is when clients don’t fully trust us or take our advice, which can make the planning process more difficult.”
That’s why the pair emphasizes relationship-building from day one. By building trust, they’re able to guide couples through even the trickiest decisions with confidence and care.
Weddings are emotional — but they’re also financial, and KSE takes that side of planning seriously.
“One of our top priorities is protecting a client's investment.”
Their strategy starts with detailed spreadsheets, vendor comparisons, and smart allocations based on the couple’s priorities.
“We often advise our clients on creative ideas to accomplish their vision within their budget.”
It’s not about cutting corners — it’s about building wisely and making room for the things that matter most.
When asked what advice they’d give couples just starting out, their answer is full of sincerity and insight:
“Hire a planner! haha! And also to remember why you’re doing this—it’s about celebrating your love and commitment, not just planning an event.”
And if they could go back and talk to their younger selves at the start of their careers?
“Stay true to yourself, and the right clients will follow… Give yourself grace; success doesn’t happen overnight, and mistakes are part of the learning process.”
They also stress the value of building strong systems from day one, and — most importantly — staying endlessly curious.
“Never stop learning—this industry is always evolving, and growth comes from staying curious, adaptable, and open to new ideas.”
Though they're based in the South, Kasey and Rachael are no strangers to destination weddings. In fact, they thrive in new places — always ready to bring their Southern soul and signature style wherever love takes them.
And their dream destination?
“A villa on the coast of Italy.”
Think lemon groves, terracotta romance, and a celebration under the stars. For KSE, it’s the ultimate canvas for creating timeless wedding memories.
With their signature blend of warmth, expertise, and calm, Kasey Schaffer Events continues to redefine what modern wedding planning looks like. Their approach is both personal and polished — a true reflection of the love stories they help bring to life.
Looking for planners who’ll be your calm in the chaos and your biggest cheerleaders? KSE might just be the team you didn’t know you needed.
