READING TIME: 2m 56s
PUBLICATION DATE: 05/15/2026
UPDATED: 05/15/2026
Edgar Hay has been planning weddings for 15 years, based in Los Angeles and working across the US and worldwide. He plans over 100 weddings a year. And when you ask him what keeps him going after all this time, his answer takes about two seconds.
Seeing my bride's dreams come true.
Not the logistics. Not the venues. The bride. That single-mindedness is what Edgar Hay Events is built on — and it comes through in everything he says.
Edgar's entry into wedding planning wasn't driven by a business opportunity or a career pivot. When asked what inspired him to become a planner, his answer is one word. "Love." It sounds simple, but it's actually the most useful thing to know about him going in. Planners who got into this industry for love of the work show up differently than those who got into it for other reasons. The care is structural, not performative.
One hundred weddings a year is a number that stops people. It works out to roughly two weddings every single week, year-round. At that volume, the only way to maintain quality is to have genuine systems and a team that executes without losing the personal touch. Edgar's description of his process is concise: "Full from A to Z planning. Concierge experience."
The word concierge is doing real work there. It's not just about covering all the logistics — it's about the level of attentiveness. Anticipating what a couple needs before they know to ask for it. Handling the calls they shouldn't have to make. Keeping the stress on the planner's side of the table so the bride can actually be present for her own wedding.
Couples often spend a lot of time wondering whether their chosen venue will suit their planner's aesthetic or working style. Edgar makes that concern irrelevant. "Any venue for me is just a clean canvas — so all of them." It's the perspective of someone who leads with vision rather than location. The room is not the wedding. The room is where the wedding happens. Edgar's job is the transformation, and after 15 years and over 100 weddings a year, that transformation can happen anywhere.
When asked which couple's wedding has stayed with him the most, Edgar doesn't name one.
I love all my clients and all their weddings — they are all my babies.
After 15 years and over a hundred weddings a year, that kind of feeling isn't a given. It's a choice, made repeatedly, to stay emotionally invested in the work. For brides trying to decide whether a planner will care about their wedding the way they do — that answer is probably the most important thing Edgar said in this entire conversation.
Edgar's advice on building a wedding timeline is direct: "Be specific." Two words that carry a lot of weight. Vague timelines create gaps, and gaps create chaos. The couples who come in with a clear picture of what they want — down to the details — give their planner the best possible foundation to work from. Edgar isn't asking couples to do his job for him. He's asking them to trust their own vision enough to voice it clearly.
With 15 years of experience, Edgar has navigated a lot. The one thing he names as the biggest challenge he's faced? "Weather."
It's the honest answer of someone who has already solved everything else. Vendor timing, guest logistics, installation windows, catering flow — a planner at Edgar's level has contingency plans for all of it. Weather is the variable that doesn't care about your timeline. It's also, quietly, one of the strongest arguments for hiring a seasoned professional. When something goes sideways that no one could have predicted, experience is the only thing that keeps the day on track.
Hire a professional planner and enjoy the process.
Edgar means both halves of that equally. The first part is professional advice — planning a wedding at the level most couples envision is genuinely complex, and trying to do it without expert support usually costs more in stress than it saves in fees. The second part is personal. The engagement period, the planning process, the months leading up to the wedding — they're worth enjoying. A good planner carries enough of the weight that the couple actually can.
