READING TIME: 3 min 10 sec
PUBLICATION DATE: 03/04/2025
UPDATED: 03/04/2025
Some people find their calling early in life, while others stumble upon it unexpectedly, discovering a passion they never knew existed. For the visionary behind SugarEvents, the journey into wedding planning was a serendipitous twist of fate. “In 2009, I was obliged to change my job, and then I decided to exploit my organizational skills and taste for beauty, creating unique and unforgettable moments for all those who decided to turn to me for the organization of their wedding.”
And so, a legacy of elegance and perfection was born.
For over a decade, SugarEvents has been a name synonymous with refinement and luxury. When asked what brings the most joy in this profession, the answer is simple yet profound: “The satisfaction and the happiness of my clients at the end of the day!” This sentiment underscores every meticulous detail, every carefully chosen floral arrangement, and every moment orchestrated to perfection.
Unlike many planners who offer pre-packaged solutions, SugarEvents takes a different approach. “We don’t sell any packages, preferring to create each event according to the specific requirements of our dear couples.” Each wedding is a bespoke masterpiece, meticulously tailored to reflect the couple’s unique vision and personality.
But SugarEvents is not just about weddings; they extend their expertise to all private events, ensuring that every celebration is infused with the same level of care and precision. “We organize every private event,” a testament to their dedication beyond weddings.
Great weddings don’t happen by chance. They require careful curation and flawless execution. The SugarEvents process starts with a fundamental decision: the venue. “We start from the choice of the best venues, and from there we proceed with each additional service, always proposing more options in terms of both quality and price.” This ensures that every couple receives a customized experience that aligns with both their dreams and their budget.
A wedding in Italy is a dream for many, and SugarEvents makes it a reality. “We work all over Italy,” they explain, crafting celebrations in the country’s most breathtaking destinations—from the rolling vineyards of Tuscany to the sun-kissed Amalfi Coast. The possibilities are endless, and every location becomes a canvas for an unforgettable masterpiece.
A wedding is a symphony of vendors, and managing contracts can be overwhelming. SugarEvents offers a crucial piece of advice: “We suggest them to work with suppliers we know to be able to guarantee for the quality of their services.” Trusted partnerships ensure seamless execution and peace of mind.
Of course, planning for the unexpected is just as important as curating the perfect experience. “It is a must to have it,” they emphasize when discussing backup plans for inclement weather. With their expertise, couples can rest assured that even the most unexpected surprises won’t stand in the way of their perfect day.
Keeping a wedding on schedule without feeling rushed is an art. SugarEvents believes in balancing excitement with flow: “To enjoy each moment but always being careful not to overdo the duration so as to avoid people getting bored. It is essential to always create new emotions and new experiences during the entire wedding so that people can have fun even until 3/4 in the morning the next day.” The goal is to create an experience that is both engaging and unforgettable.
One of the biggest challenges for couples is staying within budget without compromising their vision. SugarEvents has a solution: “We create a presumed budget at the beginning of the organization, and during the whole process, we refer to it while confirming final services to see if we are respecting our previous budget or if we are overcoming it.” This careful tracking ensures financial clarity while still allowing room for creativity.
Every wedding comes with its own set of challenges, but experience and adaptability are key. “We have faced different challenges, but the most important aspect is that we have always faced them.” No matter the obstacle, SugarEvents rises to the occasion, ensuring that the couple’s vision is never compromised.
For couples embarking on the wedding planning journey, SugarEvents offers one key piece of advice: “Choose the wedding planner you trust most so to enjoy the whole process.” Trust is the foundation of a stress-free and enjoyable experience, allowing couples to fully embrace the joy of their special day.
From meticulous planning to exquisite execution, SugarEvents is redefining luxury weddings, one unforgettable event at a time. With passion, precision, and an unwavering commitment to beauty, they continue to weave magic into the most cherished celebrations of love.
