READING TIME: 4 min 34 sec
PUBLICATION DATE: 03/21/2025
UPDATED: 03/21/2025
Italy is known for its breathtaking landscapes, historic charm, and unparalleled romance. For over 15 years, Roberta Torresan has transformed these settings into unforgettable celebrations, curating weddings that blend timeless elegance with personal storytelling. A luxury wedding planner and designer, Roberta’s expertise in creating seamless and deeply meaningful events has made her a sought-after name in the industry.
"Every wedding is a unique story, and I feel honored to bring that story to life through carefully curated details, breathtaking designs, and seamless coordination."
We had the privilege of speaking with Roberta about her journey, philosophy, and what makes a wedding truly extraordinary.
How did you start your career in wedding planning?
“My journey into wedding planning was driven by a lifelong love for beauty, organization, and storytelling. After years of working in legal, retail, property, and events industry, I realized that my true passion was in creating meaningful celebrations that would leave a lasting impression.”
Roberta immersed herself in the world of weddings, gaining professional training and refining her expertise in high-end event design. Her natural talent for blending creativity with strategy set her apart, and soon, her name became synonymous with luxury and precision in the industry.
What do you love most about wedding planning?
"Seeing the joy and emotion on my clients' faces when they walk into their wedding venue for the first time is an indescribable feeling—it’s the reason I do what I do."
For Roberta, wedding planning is more than logistics and coordination—it’s an art form. She thrives on the creative process, from conceptualizing unique visions to collaborating with talented vendors who help bring these dreams to life.
"Beyond the aesthetics, I deeply value the relationships I build with my clients. Being a wedding planner means becoming a trusted guide during one of the most important moments of their lives."
What’s the philosophy of your company? What kind of weddings do you love to plan?
“At Roberta Torresan Wedding Planner, our philosophy is rooted in excellence, personalization, and authenticity. We believe that every wedding should be a true reflection of the couple's love story, values, and vision.”
Roberta and her team specialize in full-service luxury wedding planning, offering tailor-made experiences from intimate elopements to grand multi-day celebrations. Their expertise includes venue selection, vendor curation, event styling, and seamless execution.
"Our approach combines luxury with meticulous attention to detail, ensuring that each event is not only visually stunning but also flawlessly executed."
Beyond traditional wedding planning, they also provide exclusive concierge services, handling guest accommodations, private tours, and personalized wedding weekend experiences.
What’s the most memorable wedding you’ve ever planned and why?
“One of the most unforgettable weddings I have ever planned took place in Rome, spanning two extraordinary days and welcoming over 700 guests from all over the world. It was a truly grand and immersive experience, where every single detail was designed with an unparalleled level of personalization.”
From custom-designed floral installations to world-class entertainment, Roberta’s team ensured that every moment of the wedding was a breathtaking experience.
How do you approach working with clients to achieve their dream wedding?
Roberta’s approach to wedding planning is centered around understanding, collaboration, and meticulous execution.
Understanding the Couple’s Vision – “The journey begins with an in-depth consultation where I take the time to listen carefully to the couple’s story, style, and dreams.”
Designing a Tailored Experience – “Once I have a clear understanding of their desires, I begin crafting a bespoke concept that reflects their personality and love story.”
Seamless Planning & Coordination – “We take care of all the logistics, vendor management, and timeline coordination, ensuring a stress-free experience.”
Luxury Execution – “From bespoke wedding favors to customized guest experiences, we go beyond expectations to create moments that feel both exclusive and unforgettable.”
Bringing the Dream to Life – “On the wedding day, my team and I oversee every element, ensuring that everything runs smoothly, on time, and exactly as planned.”
Are there specific venues you're mostly working at?
“We have the privilege of working in the most exclusive and prestigious venues across Italy, from enchanting Tuscan villas to breathtaking seaside locations and historic palaces. However, when planning a wedding in Rome, where our headquarters are located, we work almost exclusively at Villa Miani and Villa Aurelia.”
These venues offer an unmatched blend of elegance and historic charm, making them the perfect setting for extraordinary celebrations.
What’s the biggest challenge you’ve faced in wedding planning?
“In luxury wedding planning, every event comes with its own unique challenges, but what truly defines our approach is our ability to transform even the most complex requests into a successful challenge won.”
From orchestrating multi-day weddings with hundreds of guests to seamlessly integrating different cultural traditions, Roberta sees each challenge as an opportunity for innovation.
"Ultimately, our philosophy is simple: no request is too big, no challenge is too complex."
How can you help couples stay on budget? What's your main advice?
Roberta’s team uses a proprietary management software that allows couples to track expenses in real time. This transparent approach ensures that every investment is managed wisely without compromising on quality.
"One of our priorities as luxury wedding planners is ensuring that every couple’s investment is managed efficiently and transparently, without compromising on quality or their dream vision."
What advice do you have for couples planning their wedding?
Define Your Vision & Priorities – Focus on what truly matters to you.
Trust the Experts – Hire professionals who align with your style.
Manage Your Budget Wisely – Use structured tools to track expenses.
Prioritize the Guest Experience – Thoughtful details make a wedding unforgettable.
Stay True to Yourselves – Trends come and go, but your love story is unique.
What advice would you give to yourself when first starting your career?
“If I could go back, I would tell myself three things: trust the process, invest in continuous learning, and build a strong network.”
Believe in Yourself and Your Vision.
Invest in Education and Mentorship.
Build a Strong Network.
Focus on Excellence, Not Just Growth.
Embrace Challenges as Opportunities.
Stay True to Your Brand and Ideal Clients.
What is your dream wedding venue to organize the most memorable wedding?
“A private, historic estate or a secluded luxury island in Italy, where we could create a multi-day wedding experience completely tailored to the couple and their guests.”
Roberta Torresan continues to redefine luxury weddings in Italy, weaving magic into every detail. With her signature blend of elegance, strategy, and artistry, she ensures that each celebration is as extraordinary as the love story it represents.
