READING TIME: 2 min 53 sec
PUBLICATION DATE: 04/22/2024
UPDATED: 08/29/2024
Elena Bongiorno is a visionary in the magical world of wedding planning, where fantasies are carefully bound into the fabric of reality. Under her direction, Benevent Planner was founded, revolutionizing the definition of custom wedding planning by combining the elegance of design with the complexities of management. This story offers a unique view of the world of luxury weddings from Elena Bongiorno's viewpoint, exploring the beginnings of Benevent Planner, its guiding principles, and the creative force behind its success.
"In 2016, I felt the need to express my creative sensibility and establish my own brand. This is how Benevent Planner was born," Elena shares, recounting the journey that led her to the forefront of the wedding planning industry. The fusion of Italian and Moroccan traditions in her first wedding at Lake Como set a precedent for Benevent Planner, marking the advent of a brand synonymous with elegance and creativity. "The first wedding I organized was at Lake Como, an Italian-Moroccan wedding. It was the beginning of Benevent Planner!"
Elena's approach to wedding planning transcends conventional boundaries, focusing on creating a unique narrative for each couple. "Every project signed by Benevent is distinguished by the freshness and singularity of the concept," she explains, highlighting the importance of personalization and creativity in her work. The ethos of Benevent Planner is a testament to Elena's belief in the transformative power of design, aiming to reflect the inner essence of each client while maintaining the agency's stylistic hallmark.
For Elena, the essence of wedding planning lies in the design process. "The design project is our favourite part, to create an unforgettable experience for the guests and be their point of reference in this special process," she states, emphasizing the joy derived from bringing a couple's vision to life. This passion for design and dedication to her clients' dreams are what set Elena and Benevent Planner apart in the competitive landscape of wedding planning.
Benevent Planner's approach to client services is characterized by its flexibility and commitment to customization. "We don’t have standard packages but according to our clients' needs we offer custom packages," Elena remarks, underscoring the bespoke nature of their services. This personalized approach ensures that every wedding is a reflection of the couple's individuality, crafted with precision and care.
Reflecting on the weddings she has planned, Elena believes that every event is memorable in its own right. "All the weddings are Memorable because in every wedding there is a memorable detail and memory that we bring in our heart," she shares, highlighting the emotional investment and personal connection that Benevent Planner establishes with each project.
Elena acknowledges the unpredictable elements of wedding planning, particularly the weather, as a constant challenge. "The weather is always a big challenge in the last few seasons so we had to change the Plan A into plan B last minute," she admits, showcasing her ability to adapt and ensure the seamless execution of each event, regardless of external factors.
Elena's advice to couples embarking on their wedding planning journey is rooted in trust and collaboration. "Trust your planners into the process because they have some experience in the wedding industry and so they know what is the best for you!" she advises, emphasizing the importance of relying on the expertise of professionals to bring wedding dreams to fruition.
Looking to the future, Elena dreams of planning weddings in diverse locales. "We would really like working in France, Turkey, and Greece," she expresses, illustrating her desire to explore new cultures and settings, further enriching the bespoke experiences Benevent Planner offers.
Through her unwavering dedication and creative vision, Elena Bongiorno has established Benevent Planner as a paragon of luxury wedding planning. Her journey is a testament to the power of passion, innovation, and the relentless pursuit of excellence in crafting unforgettable weddings that resonate with the essence of love and celebration.
