READING TIME: 4 min 23 sec
PUBLICATION DATE: 11/24/2025
UPDATED: 11/24/2025
Some careers are chosen. Others unfold the moment you dare to leap. For Shermaine Yeo, founder of The Wildest Group, her journey into wedding planning began not with a polished plan, but with courage, curiosity, and a willingness to learn everything from scratch.
“My journey into weddings began with a shot in the dark,” she shares. “I joined a venue as a wedding planner, coming from a fashion design background and no prior experience in events.”
Her first wedding? A whirlwind.
“The first wedding was intense. I was learning on the job, juggling multiple other weddings, and finding my footing in a fast-paced environment.”
But something happened along the way. The gratitude from couples, the trust from vendors, the unexpected referrals — they became the quiet voice guiding her forward.
“Over time, as couples and vendors began sending heartfelt messages and glowing reviews, and regularly referring new clients to me, their vote of confidence inspired me to keep growing. Before long, I discovered that wedding planning is my calling.”
Nine years later, her work remains driven by the same force:
“I realised that what truly drives me is crafting experiences that make people feel deeply seen and celebrated.”
If you ask Shermaine what she loves most about planning weddings, she answers with the ease of someone who has found her purpose.
“I love how wedding planning weaves artistry with emotion. Collaborating with talented vendors and couples who understand our creative vision feels like painting a story together.”
For her, the true magic happens not when décor is admired — but when meaning is felt.
“My favourite moment is when the families and friends say, ‘This wedding is so them.’ That’s when I know we’ve captured not just a beautiful event, but also something real.”
This devotion to authenticity forms the foundation of her company’s philosophy.
“The Wildest Group was built on a simple belief that the journey to the aisle should feel as beautiful as the day itself. We exist to guide, inspire, and celebrate with our couples every step of the way, so they can truly enjoy the process.”
And her personal creative compass?
“I always say I aim to create the kind of wedding I’d personally be thrilled to attend. The kind which are beautifully designed, heartfelt, and full of intention.”
Shermaine and her team specialise in:
• Full and bespoke wedding planning
• Wedding design
• Private celebration planning
But no matter the scope, each event is crafted from a blank canvas.
Every event we craft is intentionally unique and thoughtfully tailored to reflect each couple’s story, style, and priorities. We do not believe in a one-size-fits-all approach.
Her role is not to fit couples into a template — but to build something that feels like them and only them.
“Whether that means curating a custom package or creating something completely new, we work closely with our clients to design a celebration that feels authentically theirs.”
Some weddings leave a mark long after the décor is packed away. For Shermaine, that moment happened in Whistler, Canada.
“The wedding that stays with me most took place in Whistler. It was the furthest we had ever flown for an event, yet everything about it felt close to home.”
What made it extraordinary wasn’t scale or opulence — it was connection.
“The couple embraced us as more than planners; they welcomed us as friends. We did not just orchestrate the events, we lived it alongside them. We were not just planners, also guests, friends, and witnesses to a deeply meaningful celebration.”
It’s this emotional closeness, she says, that makes her work unforgettable.
Shermaine’s process begins not with timelines or logistics — but with listening.
“Every collaboration begins with curiosity. We listen closely, ask meaningful questions, and take time to understand who our couples are beneath the surface over meals and drinks.”
Only then does she begin crafting the framework of a wedding day.
“Once we discover what truly resonates with them, we curate a bespoke journey that reflects their essence in every thoughtful detail.”
Shermaine doesn’t restrict her work to any particular venue. Instead, she allows couples’ visions to lead the way.
We do not limit ourselves to specific venues as every wedding we plan is driven by the couple’s story and vision.
However, her clientele naturally gravitates toward exceptional places:
“Given the profile of our clients, many of our celebrations take place in distinguished luxury hotels and venues known for their exceptional service, timeless atmosphere and ones that reflect the preferences and lifestyles of our couples.”
Even the most seasoned planner faces complexities. For Shermaine, the biggest challenge is one that requires careful clarity and creativity.
“The greatest challenge is often finding that balance between what a couple envisions and what is realistically achievable in terms of time, space, and budget.”
Her budgeting approach is grounded in priorities:
“We start by helping couples define their priorities, what’s truly important to them and what they could do without. Once that is clear, it is much easier to make decisions that align with their budget.”
Her advice?
“Invest in what makes your wedding feel like you, and let go of what doesn’t add meaning.”
For couples planning without professional help, Shermaine offers a grounded reminder:
“There is truth in the saying 'you don’t know what you don’t know'. Listening to others’ experiences can save you time, stress, and even unnecessary costs.”
Above all, she hopes couples stay connected to the heart of the journey:
“Most importantly, don’t lose sight of what the journey is all about. The wedding day is meant to celebrate your love with intention and joy.”
If she could speak to Shermaine at the very beginning of her career, she’d offer this:
I would tell myself to find the right business partner who shares your vision, values, and work ethic. It is not just about dividing the workload, but about building something meaningful together.
Every planner has a dream venue — a place where art, emotion, and architecture converge. For Shermaine, that place is unmistakable:
Villa Balbiano, Italy.
A venue known for its cinematic beauty and majestic presence — a perfect match for a planner who creates weddings rooted in intention and soul.
