READING TIME: 3m 7s
PUBLICATION DATE: 06/10/2026
UPDATED: 06/10/2026
Fourteen years in the wedding industry. Two bases - Düsseldorf and Tuscany. A cat named Lucy. A team built carefully around a shared vision. And a creative partnership that began as a personal one, long before it became a professional one.
Anne Aselmann and Riccardo Fasoli founded Kreativ Wedding in 2013, but the foundation underneath it goes back further than that - to 2008, when the two of them became inseparable, and to their own wedding, which inspired the way they now approach everyone else's. That origin matters. It's not branding. It's the actual reason their work looks the way it does.
When Anne and Riccardo reflect on what shaped their approach to wedding photography, they come back to a specific realisation: that the moments which stayed with them most from their own day were not the planned ones. Not the grand gestures or the carefully choreographed sequences. The small things. The honest ones. The fleeting connections between people that almost no one caught.
That observation became the entire philosophy of Kreativ Wedding. "We focus on telling each couple's story with honesty and heart," they say.
Weddings are not just beautiful celebrations but heartfelt reflections of a couple's unique bond and the connections they share with their loved ones.
Twelve weddings a year for video. Eighteen for photo. Numbers kept deliberately manageable so that the attention required to work this way - quietly, observantly, without missing the moments that happen between the planned parts - remains fully intact for every couple they take on.
Ask Anne and Riccardo what they love most about the work and the answer arrives with a specificity that stands out. "We love the quiet role we get to play," they say. "We're present, but never intrusive, allowing stories to unfold naturally while focusing on the small, meaningful details that often go unnoticed."
Present but never intrusive. For couples who dread the idea of a photographer constantly redirecting them or making the day feel like a production, this is the essential thing to understand about how Kreativ Wedding operates. Anne and Riccardo are not there to direct your wedding day. They're there to watch it - with the kind of trained, patient attention that catches what others miss.
"Being trusted to observe people at their most honest and vulnerable is something we never take for granted," they add. That trust, extended by a couple on one of the most significant days of their lives, is something Anne and Riccardo treat with genuine seriousness. It shapes every decision they make about how to move through a wedding day.
There's a line in how Anne and Riccardo talk about their work that gets at something most photographers leave unsaid.
"It's not just about creating beautiful images, but about preserving how a moment truly felt." How it felt. Not how it looked - how it felt. The visual record and the emotional record are not always the same thing, and the gap between them is where most wedding photography falls short. A technically beautiful image of a first dance is not the same as an image that makes you feel the first dance again when you look at it twenty years later. Kreativ Wedding is building toward the second thing, consistently, across fourteen years of work.
"Some of the most meaningful moments happen in between the planned parts," they say, "and that's often where the real story lives."
Anne and Riccardo raise something that doesn't come up often enough in conversations about wedding photography: the experience of being photographed, not just the photographs that result.
"We care deeply about creating a calm, respectful presence so our couples can fully enjoy their day without feeling observed or directed," they say.
This is a meaningful distinction. A photographer whose presence makes a couple self-conscious, however technically skilled, is working against the very thing that produces great wedding photography - people being genuinely themselves. Anne and Riccardo have spent fourteen years refining the ability to be in a room without changing it, and their couples consistently experience their wedding day as their own rather than as something being produced around them.
Weddings are about people and connections, not perfection. Being attentive to those small, honest moments is what drives our work and keeps it feeling personal and true.
Personal and true. Built on seventeen years together, a founding inspiration from their own wedding day, and a shared belief that the real story of any celebration lives not in the highlights but in everything that happens around them.
