READING TIME: 2 min 51 sec
PUBLICATION DATE: 06/06/2025
UPDATED: 06/26/2025
Some people find photography. For others, it finds them — quietly, gently, during life’s most transformative chapters. For Iris, founder of Sincerely, Studio, it was motherhood that brought the camera back into her hands.
“Sincerely, Studio was born during my maternity leave, right around the time my first child came into the world,” Iris shares. “It was a season that shifted everything — slowing me down, inviting me to notice more, and reminding me just how much meaning can live in the in-between.”
With a background in brand marketing and years leading creative strategy for shopping centres across Canada, Iris has always been fluent in the language of emotion and aesthetics. But it wasn’t until 2021 that her love for photography transformed into a professional calling — one steeped in emotion, nuance, and intentionality.
Describing her photography as both story-driven and editorial, Iris captures what many miss — the pause between laughter, the brush of a hand, the unspoken glance.
“We take an honest, story-driven approach — focused on capturing the real atmosphere, emotions, and rhythm of your day,” she explains. “This is paired with an editorial eye: thoughtful composition, intentional framing, and an instinct for subtle details.”
The result? Imagery that feels both refined and deeply real — not over-posed or overly styled, but simply and beautifully you.
Iris works with both digital and film formats, combining the technical flexibility of the Canon EOS R6 with the timeless quality of film cameras like the Canon EOS 1N RS and Contax T3. Her post-processing style reflects the same care and intentionality seen in her shooting.
“My editing style is clean, natural, and timeless,” she says. “Whether film or digital, my goal is consistency and subtlety — enhancing what’s already there rather than over-stylizing.”
Skin tones stay true. Colors are rich but soft. Each image is gently refined to preserve the memory without overshadowing the feeling.
What sets Iris apart isn’t just her artistic eye — it’s the way she sees her couples. From day one, she builds a bridge of trust, curiosity, and care.
“From the very beginning, I take the time to understand each couple — their story, their vision, and what matters most to them,” she explains. “On the day itself, I aim to be a calming presence — offering gentle guidance when needed, while allowing space for real moments to unfold.”
She offers both pre-curated collections and the option to customize packages to suit each couple’s priorities. Whether it’s an intimate elopement or a full wedding weekend, Iris brings the same level of warmth and intention.
When asked how couples can best prepare for their shoot or wedding day, Iris’s advice is refreshingly simple:
“Choose moments and settings that feel like you,” she says. “The most meaningful images come from spaces where you feel at ease.”
She recommends comfortable, timeless wardrobe choices and carving out quiet moments during the day — those unscripted pauses that so often become the most meaningful memories.
Yes, Iris travels. And when she does, she carries not just cameras — but a sense of reverence for the story she’s there to tell.
“There’s something incredibly intimate about gathering in a place that feels like an escape from everyday life,” she says. “Whether it’s a seaside town, a historic villa, or a quiet mountain retreat, I’m always drawn to places where love feels rooted and the setting becomes part of the story.”
At its core, Iris’s work is about presence — witnessing and preserving life’s most vulnerable, joyful, and unscripted moments.
“Photography allows me to slow down and really see people,” she reflects. “It’s not just about capturing how something looked, but how it felt. That’s what keeps me inspired every time I pick up my camera.”
With Sincerely, Studio, Iris isn’t just delivering photographs — she’s crafting visual heirlooms. Each frame feels like a love letter — honest, intentional, and forever timeless.
Whether it’s across oceans or in your backyard, Iris’s work reminds us of the beauty in the pause, the power of quiet, and the art of seeing someone — truly — just as they are.
