READING TIME: 2 min 24 sec
PUBLICATION DATE: 09/06/2024
UPDATED: 09/06/2024
Fernanda Gomez stands out in the vibrant world of wedding photography, not just for her skill with the camera, but for her deep commitment to turning fleeting moments into lasting memories. Founder of the renowned EFEGE brand, Fernanda has shaped a niche that transcends typical photography, crafting images that tell stories as unique as the individuals they portray. In this exploration of her work and philosophy, we delve into what makes Fernanda Gomez and her team at EFEGE so compelling to those who seek more than just pictures, but a true narrative experience.
Fernanda Gomez recounts her initial foray into the world of photography with a tone of fond nostalgia, "I personally started loving photography since high school." This passion didn't just simmer; it propelled her to forge a path that transformed a solo venture into the acclaimed brand, EFEGE.
She reflects on this evolution with pride, "After a while of navigating weddings by myself; I created the EFEGE brand and hired a group of photographers and videographers. By learning from each other we managed to grow together as photographers and take the brand internationally. I will always be proud of having followed through this concept, thanks to all the talent inside the brand we have grown faster than we could have ever done by ourselves." The collaborative spirit within EFEGE is palpable, as it thrives on collective growth and shared experiences.
Each wedding adds a layer of growth and inspiration to her life, "After every single wedding, I am influenced in some way. It opens up your mind about the decisions and direction you want to take your personal life in." This personal growth is intertwined with her professional journey, making each captured story a reflective mirror of life’s myriad paths.
When asked about her photographic style, Fernanda explains that their approach is a blend of documentary and editorial photography. This style is not by chance but by choice, aiming to capture the essence of each moment with authenticity and artistic flair. EFEGE team are not just photographers; they are storytellers who use their cameras to document the real emotions and events of a wedding day. "We use Nikon, Canon & Sony. We use it all!" Fernanda says, highlighting their flexibility in equipment to match their versatile shooting style.
Fernanda emphasizes the importance of understanding her clients deeply, "We have an entire creative process in which we try to get to know as much as we can about the couple and their desires and expectations before the wedding." This meticulous preparation culminates in a special session on the wedding day, "Afterwards we ask for a time slot during the wedding day to create a couple session that will help us communicate our style and direct our clients. After that, we ask them to simply enjoy their wedding day; and all the documentary photos will come."
She believes this preparation allows couples to relax and enjoy their day, knowing that their most cherished moments will be captured beautifully and truthfully. “We always try to make them feel themselves as much as possible. The idea is always to enjoy their day as much as possible, this is what will give us the natural candid photos that our clients love,” Fernanda adds.
Handling an impressive count of about 150 weddings per year, EFEGE is no stranger to the demands of both local and destination weddings. Fernanda shares her enthusiasm for travel, "Yes! Colorado and New York have been our top destinations!"
