READING TIME: 3 min 35 sec
PUBLICATION DATE: 04/10/2025
UPDATED: 04/10/2025
With an eye for elegance and a heart for emotion, It’s All About — the creative duo of Catarina and José — have spent more than a decade telling sophisticated love stories across the globe. Known for their editorial flair and timeless perspective, their work transports couples back to the most heartfelt moments of their wedding day with artistry, authenticity, and soul.
We sat down with this talented team to explore the heart of their journey, what inspires them, and how they approach each celebration as a work of visual poetry.
“We are Catarina and José, the creative duo behind It’s All About. With a shared passion for storytelling, we have spent over a decade capturing weddings with an editorial and timeless approach.”
Their work is not just about photography — it’s about evoking emotion through visual storytelling. With a harmonious blend of documentary-style honesty and editorial sophistication, the two have traveled to some of the world’s most breathtaking locations, documenting celebrations infused with elegance, personality, and depth.
“Our journey has taken us across the world, documenting sophisticated love stories in some of the most breathtaking destinations. Our work blends elegance and emotion, ensuring that every couple's unique story is told with artistry and authenticity.”
“For over a decade, we have been dedicated to capturing the most exquisite wedding stories, blending documentary authenticity with editorial elegance.”
Their experience has shaped a refined, instinctual approach to wedding photography — one that celebrates natural moments while elevating them with cinematic composition. Every frame feels intentional, yet effortlessly graceful.
While their vision is what guides their work, the technical side matters just as much.
“We rely on high-end professional cameras and lenses to ensure the highest quality in every frame. Our work also embraces the beauty of both digital and film photography, elevating the timelessness of our imagery.”
Film photography is especially close to their hearts, adding a layer of softness and nostalgia to their gallery that digital alone can’t always achieve.
Thoughtful post-processing is essential to their artistry. It’s never about trends — it’s about crafting timeless images that will remain beautiful for generations.
“Our post-production enhances the natural elegance of the day while maintaining a timeless aesthetic. We focus on refined tones, perfecting light and shadow to craft images that feel both cinematic and intimate. Black and white imagery is also an essential part of our signature style.”
Their black-and-white images, in particular, often become client favorites — pieces of art that exude intimacy, emotion, and sophistication.
What drives them most as artists?
“The ability to freeze emotions in time. There is something incredibly fulfilling about transforming fleeting moments into lasting memories, allowing couples to relive their wedding day through beautifully curated imagery.”
That sense of purpose is evident in every shot — not just in capturing moments, but in preserving the feeling of those moments, exactly as they were.
From the very beginning of each client relationship, Catarina and José strive to build a foundation of trust.
“Our approach is tailored and personal. We take the time to understand our couples, their vision, and their unique love story. By building trust and guiding them effortlessly, we create an experience where they feel comfortable, allowing the most genuine and elegant moments to unfold naturally.”
They believe the best images emerge when a couple feels fully themselves — calm, connected, and present.
Every love story is one-of-a-kind, and It’s All About reflects that in the way they structure their services.
“Yes, we believe every wedding is unique, and our approach reflects that. We tailor our services to fit the couple’s vision, ensuring a seamless and personalized experience.”
Whether it’s an intimate elopement or a multi-day celebration, their flexibility and attention to detail ensure that every gallery feels like a true reflection of the couple at its center.
The team also shares a few tips for couples preparing for their wedding shoot:
“Yes — elegance is in the details. Styling is key, and we always encourage couples to choose outfits that complement their wedding’s overall aesthetic. Confidence, trust, and allowing moments to happen naturally are the best ingredients for stunning, timeless imagery.”
It’s this harmony between thoughtful preparation and spontaneous emotion that brings each photograph to life.
Travel plays a major role in their creative journey, and they’re always ready to pack their bags for the next beautiful destination.
“Yes, destination weddings are a core part of our work. Some of the locations that have inspired us the most include Lake Como, Tulum, Santorini and Paris — each offering a unique and cinematic backdrop for love stories.”
From the rustic charm of Mediterranean villages to the refined grandeur of historic European cities, each destination fuels their artistry in a new way.
In a world filled with trends and fleeting aesthetics, Catarina and José remain committed to one thing: truth. Truth in storytelling, truth in emotion, and truth in artistry.
Their work is about more than just photography — it’s about legacy. About preserving the soul of a celebration so that it can be relived, shared, and cherished for years to come.
