READING TIME: 2 min 33 sec
PUBLICATION DATE: 12/27/2024
UPDATED: 12/27/2024
In the world of weddings, flowers are more than just decorations; they are storytellers, setting the tone for some of life’s most cherished moments. For Sarah Min, the founder of Delight Floral + Design, crafting these stories is a labor of love that began with a dream to create meaningful and transformative floral designs.
Sarah Min’s journey into floristry began early on, sparked by a deep appreciation for event design and the power of flowers to evoke emotions. "I discovered the gift of event design at an early age, but it wasn’t until many events, arrangements, and jobs later that I yearned to create a more personal footprint in the realm of florals and design," she reflects. Combining her business degree with corporate and event industry experience, Sarah launched Delight Floral + Design, a space where creativity blossoms into unforgettable wedding experiences.
"The most rewarding part about being a wedding florist is witnessing the moment when the couple sees their floral vision come to life," Sarah shares. Transforming a space with colors, textures, and scents to match the emotions of the day is a deeply fulfilling process for her. Knowing that her work contributes to a couple’s happiest memories is what makes the long hours and intricate designs so worthwhile.
One of Sarah’s most memorable weddings involved a couple who envisioned organic, loose arrangements that exuded elegance without feeling wild. "The challenge was blending a sense of wildness with the elegance of the event," she explains. The bride’s emotional reaction to the final setup is etched in Sarah’s memory. "She had tears in her eyes, not just from the beauty of the flowers, but because the arrangements so perfectly reflected her love for nature and her heritage." The pastel hues and vibrant blooms transformed the room into a romantic oasis, making the couple’s dream day unforgettable.
For Sarah, incorporating non-traditional elements into floral arrangements is an exciting challenge. "Using unexpected foliage, textural florals, or unconventional color palettes," she notes. These elements allow her to push creative boundaries while ensuring each design feels personal and meaningful.
When asked about current trends, Sarah highlights the rise of monochromatic color schemes, minimalist designs with modern touches, and lush, maximalist florals. "Unique floral installations and suspended arrangements are also gaining popularity," she adds, emphasizing how these trends add drama and elegance to wedding celebrations.
Helping couples discover their floral style is an integral part of Sarah’s process. "I always advise my clients to keep using social media for inspiration even after booking their florist," she says. By saving images that resonate with them, couples often uncover patterns that reveal their unique preferences. These insights guide the creative process, ensuring a cohesive and personalized design.
While Sarah enjoys experimenting with unique blooms, roses hold a special place in her heart. "Their incredible range of colors, shapes, and textures, along with their strength and versatility, make it impossible for me to resist a beautiful rose," she says. Whether in a simple bouquet or an elaborate installation, roses bring timeless elegance to her designs.
Reflecting on her journey, Sarah offers advice to those starting their careers in floristry. "Stay true to yourself and your own style," she advises. "Embrace the learning curve and set realistic expectations." Building a business takes time, but consistency and self-belief are essential for success. She also emphasizes the importance of marketing, stating, "Consistency is key, and keep marketing yourself!"
Sarah Min’s story is a testament to the transformative power of passion, creativity, and perseverance. Through Delight Floral + Design, she continues to craft floral masterpieces that make every wedding a unique and unforgettable celebration.
