READING TIME: 2 min 12 sec
PUBLICATION DATE: 12/27/2024
UPDATED: 12/27/2024
In the vibrant world of wedding floristry, where artistry meets nature, Alex from Forever Wildfield has cultivated a brand that celebrates the beauty of flowers and the emotions they inspire. With a decade-long journey, Alex has transformed dreams into fragrant realities, leaving an indelible mark on the wedding industry.
“I’m Alex, an entrepreneur, floral designer, educator, and passionate lover of feel-good flowers and good times.” Alex’s journey into the wedding floristry world began in 2010 as a wedding planner. “By 2015, I had shifted my focus to designing wedding flowers after spending a few years taking workshops and designing for family and friends.” Growing up in the countryside, surrounded by the natural beauty of flowers and foliage, Alex’s love for nature was nurtured early on.
Forever Wildfield is a reflection of this upbringing, combining the charm of nature with Alex’s innate creativity. “My passion for planning, nature, and design is perfectly wrapped up in my role as creative director of Forever Wildfield.”
For Alex, the most rewarding part of the journey lies in the connections formed. “Connecting with clients and other flower enthusiasts, while creating beauty that is only present for a brief moment in time,” Alex shares. Each wedding is a unique story, told through carefully chosen blooms that embody the couple’s essence and vision.
When couples are unsure about their style, Alex emphasizes trust in their floral designer. “When in doubt, seek out a floral designer that you can entrust to lead you,” Alex advises. “Skilled floral designers know how to connect to bring a fusion of your vision and their creativity to life.” This collaborative approach ensures that every wedding is a personalized masterpiece.
“What I like to call the ‘dancing’ flowers,” Alex says with a smile. These are petite, whimsical blooms that add movement and lightness to arrangements. “Sweet pea, agrostemma, nerines, and cosmos are some of my favorites. They ‘dance’ along the perimeter of an arrangement, bringing a playful and enchanting quality.”
Reflecting on the lessons learned throughout the years, Alex shares invaluable advice for budding florists: “Practice, practice, practice. Become a master of your craft and never stop the journey of learning and expanding your creativity.”
Alex also stresses the importance of resilience and adaptability. “Fail forward—don’t be afraid to make mistakes, but use them to grow toward becoming who you want to be. Change is good; it’s okay to change your mind.” Building efficient systems and fostering a supportive network are other key elements of Alex’s philosophy. “You can create your own floral design style and business that works for your lifestyle and clientele.”
At Forever Wildfield, every arrangement tells a story, every bloom adds a unique note, and every wedding is a canvas of creativity. Alex’s dedication to artistry and connection has positioned Forever Wildfield as a beacon of inspiration for couples and fellow designers alike.
Alex’s journey is a reminder that with passion, perseverance, and a touch of nature’s magic, dreams can truly blossom. For couples seeking to infuse their special day with timeless beauty, Forever Wildfield offers a partnership rooted in trust, creativity, and a love for all things floral.
