READING TIME: 4 min 22 sec
PUBLICATION DATE: 11/26/2025
There are filmmakers who document weddings — and then there are those who interpret them. Emma Wilson belongs unmistakably to the second category. Based in Switzerland and filming worldwide, she has carved out a space in the luxury wedding world that feels entirely her own: thoughtful, cinematic, deeply human.
Before founding Story Of Your Day, Emma spent over two decades as a BBC journalist and pioneering video journalist. That background didn’t just shape her technical skills; it transformed the way she sees stories. “I developed a deep understanding of story structure, visual narrative, and the emotional power of sound,” she shares — tools that would later become the pillars of her filmmaking philosophy.
Her transition into weddings happened unexpectedly. Fifteen years ago, while still working journalism shifts, she filmed a friend’s wedding. Something clicked — not just creatively, but emotionally. She saw a space in the wedding industry that desperately needed sincerity and intention. The seed for Story Of Your Day was planted.
What grew from it is a company that doesn’t follow the traditional patterns of wedding videography. “At Story Of Your Day, we didn’t adopt storytelling. We led with it,” Emma says. It’s the line that best captures her ethos: grounded, confident, deeply purposeful.
Today, she calls herself a wedding videojournalist in a category of one — and it’s true.
“Almost fifteen years,” Emma says, reflecting on the journey. What began as a side project soon became a vocation — a calling to tell real stories without the constraints of broadcast news.
Since then, Story Of Your Day has grown into an internationally recognised name trusted by world-class planners and highly discerning couples. Every film is crafted as a cinematic time capsule, something that transports clients back to the heartbeat of their wedding day.
When Emma describes her style, it becomes instantly clear why planners recommend her for their most high-profile events.
І describe myself as a wedding videojournalist in a category of one. My approach is rooted in truth — observing with intention, listening deeply, and telling the story that naturally unfolds.
Her clients come to her for films that are timeless, intentional, elegant, and above all — honest. She doesn’t produce formulaic highlight reels or glossy fashion-ad edits. Story Of Your Day's work is emotional without being sentimental, cinematic without being exaggerated, refined without losing humanity.
She continues:
“We are Purveyors of Time Travel through Cinematic Storytelling — crafting elegant, emotionally honest films that transport our clients back to the most meaningful moments of their lives.”
This is why she has become the videographer of choice for Europe’s leading luxury planners. Her films feel like heirlooms — not trends.
Emma is a Canon-recognised filmmaker and Canon Educator, using Canon cameras and lenses exclusively. But gear, for her, is only ever a means to an end.
“Our audio setup includes personal mics and recorders for vows and speeches, and devices to capture clean sound directly from the DJ or venue’s system — because for us, audio is half the story.”
She avoids heavy production gear on the wedding day. No gimbals. No distracting rigs. No showy effects. The goal is presence and authenticity — blending into the day rather than shaping it.
“If you're looking for a full on-set production crew, we’re likely not the right fit. But if you want a team who blends into the day and elevates your story with soul and sophistication, that's exactly what we do.”
When asked about her favorite part of the job, Emma’s answer is simple and deeply human:
“It’s a privilege to be invited into such an intimate and meaningful day. I love crafting films that don’t just show what happened, but evoke how it felt.”
Her fulfillment comes from emotional truth — from creating something irreplaceable for a couple and knowing the film will carry their story for decades.
For Emma, every wedding begins long before the camera starts rolling.
“We only take on a limited number of commissions each year so we can give each couple our full attention. It begins with a personal call to understand who they are, what they value, and what matters most to them.”
By the time the wedding arrives, trust has been built. Their presence is calm, unobtrusive, intuitive — not performative.
“We don’t use shot lists or templates. Our films are crafted around the people, the energy, and the emotion of the day.”
Emma’s guidance is heartfelt and refreshingly candid:
“Don’t just fall in love with the film. Fall in love with the filmmaker.”
Connection, alignment, and trust matter more than any cinematic style. She also suggests choosing a filmmaker whose work doesn’t repeat the same film ten times under different titles.
“Your wedding deserves to feel unique — not like it’s been made to fit a template.”
“Trust your voice — it’s your superpower,” Emma says with conviction.
Looking back, she wishes she had embraced her differences sooner. Her BBC background, her journalistic instincts, her emotional discipline — all of it became the foundation of her signature style.
“Don’t wait for permission. Back yourself.”
It’s advice she gives both to new filmmakers and to herself at the start of her creative journey.
“All my weddings are destination weddings,” Emma says with a smile.
From the Swiss Alps and Lake Como to the South of France and the UK, she travels wherever the story leads. But for her, it’s never about the postcard view.
“What truly makes a location special is the connection shared between two people and the trust they place in me to capture that authentically.”
Her films are always about people first — the place is simply the canvas.
Emma ends with words that capture her heart as a filmmaker:
“I film stories about people, places, and love.”
Every couple she films is seen, heard, and held with intention. Story Of Your Day is proudly LGBTQ+ inclusive, a safe space for love in all its forms. International clients, especially from the US, appreciate her British background and native English fluency — it brings comfort, clarity, and ease throughout the process.
She closes with the line that defines her brand:
We’re Purveyors of Time Travel through Cinematic Storytelling.
And in every frame she creates, you can feel exactly what that means.
