READING TIME: 3 min 24 sec
PUBLICATION DATE: 08/05/2024
UPDATED: 08/29/2024
Rui Vaz Franco's journey into photography is as unexpected as it is inspiring, and his company name, Love Is My Favorite Color, perfectly encapsulates his approach to his craft. "Although I started as an engineer, my photography passion took over my life 14 years ago and I couldn't be more grateful," Franco reveals. This transition from the structured world of engineering to the creative realm of photography speaks volumes about his passion and dedication to his craft.
Franco's engineering background isn't just a footnote in his story; it informs his methodical approach to capturing moments. He brings a unique blend of technical precision and artistic vision to his work, creating a style that's distinctly his own.
When asked about his photography style, Franco doesn't hesitate: "Timeless and emotional." These aren't just buzzwords for him; they're the foundation of his entire philosophy. "I have an honest and relaxed approach to photography and believe that simple and elegant photographs will endure the passage of time. Timeless is the keyword to define my work," he explains.
Franco's work stands out in an era of fleeting trends and over-processed images. He's not interested in creating photographs that will look dated in a few years. Instead, he focuses on capturing the raw, genuine emotions that will resonate just as strongly decades from now as they do today.
Franco's approach to equipment is as diverse as his background. "I use a wide range of equipment from analog cameras to the newest digital cameras," he states. This versatility allows him to choose the perfect tool for each unique situation, whether it's the nostalgic grain of film or the crisp clarity of digital.
But for Franco, the equipment is just a means to an end. He's not one to get caught up in the latest gear trends. Instead, he focuses on using whatever tools will best capture the emotion and essence of the moment.
In an age where heavily edited photos are the norm, Franco takes a refreshingly different approach. "I tend to use as little post-processing as possible," he says. This commitment to authenticity is a breath of fresh air in the industry.
Franco's minimal editing philosophy is a deliberate choice to preserve the genuine emotions and moments he captures. He believes that over-processing can often detract from the raw beauty of a photograph, and he trusts in his ability to get it right in-camera.
For Franco, photography isn't just a job; it's a calling. When asked what he enjoys most about being a photographer, his response is deeply touching: "Creating timeless memories that will stay in my clients families for generations long after I am gone. It's deeply meaningful for me."
This sentiment goes beyond mere professional satisfaction. Franco sees his work as a legacy, a way to touch lives and preserve moments long after he's gone. It's this profound sense of purpose that drives him to continually refine his craft and push his creative boundaries.
For couples preparing for their big day, Franco has some simple yet powerful advice: "Listen to your photographer and trust him to do his best work." This straightforward guidance encapsulates Franco's approach – a blend of expertise, trust, and collaboration that results in truly timeless photographs.
Franco's method of working with clients is as much about listening as it is about photographing. "I listen very carefully to what their dreams are and do my best to make it happen," he explains. "I have a joyful and creative approach when working with my clients."
This collaborative spirit sets Franco apart in an industry that can sometimes be dominated by inflexible artistic visions. He understands that while he's the expert behind the camera, the day belongs to his clients. His goal is to bring their dreams to life through his lens.
When it comes to weddings, Franco prefers quality over quantity. "20," he says when asked about his comfortable wedding count per year. This selective approach allows him to give each couple his full attention and creative energy.
Franco typically provides 8 to 10 hours of coverage for a wedding, ensuring he captures everything from the nervous excitement of preparation to the joyous celebration at the reception. His starting price for 10 hours of coverage is 6,890€, reflecting the high quality and personalized nature of his work.
Franco's passion for photography isn't confined by borders. "Yes," he enthusiastically responds when asked if he does destination weddings. His favorite destinations? "Probably Thailand and Italy right next to it."
This willingness to travel speaks to Franco's adventurous spirit and his desire to capture love in all its diverse settings. Whether it's on a sun-soaked beach in Thailand or a romantic vineyard in Italy, Franco is ready to tell love stories wherever they unfold.
In an industry often focused on trends and likes, Rui Vaz Franco stands out as a guardian of moments, transforming fleeting emotions into enduring images. His work isn't just about pretty pictures; it's about creating a visual legacy that will be cherished for generations to come.
