READING TIME: 3 min 35 sec
PUBLICATION DATE: 09/19/2024
UPDATED: 09/19/2024
Emotional Perspective is more than just a photography brand—it's the embodiment of founder Dominik Scherer’s personal evolution. Dominik’s journey began in the high-stakes world of investment banking, a far cry from the emotionally charged art of photography. However, as he puts it, “This pivotal moment allowed me to explore what truly fulfills me and to uncover my authentic self.”
Leaving behind the rigid structures of finance, Dominik launched Emotional Perspective in 2018, a decision that allowed him to embrace his creativity and focus on something far more personal. “Beyond being a brand name, Emotional Perspective embodies my essence and my approach to photography,” he shares. “For me, photography is more than just capturing images—it's about forging genuine connections with the individuals in front of my lens. I find true fulfillment when I can evoke deep emotions and create a profound impact through my art. Every photograph I take is infused with heartfelt intention, aiming to resonate deeply with both my clients and those who view my work.”
What sets Emotional Perspective apart is the fluid, instinctual nature of Dominik’s photography. “I don’t adhere to a specific style or fixed color palette, nor do I follow current trends. My photography is driven by my emotions, blending art, feeling, and style. It’s a reflection of my soul, changing based on my mood and the people I work with. I strive to connect with those in front of my camera, allowing myself to be guided by the energy I feel.” He describes his approach as a blend of documentary and editorial photography, where candid moments and artistic flair collide.
Dominik’s goal is to create a genuine connection with the people he photographs. “I always wait for that special moment when a unique feeling stirs in my heart, and that’s when my art truly comes to life.”
Dominik’s artistic expression is supported by his choice of equipment. “I have been using Fujifilm ever since, embracing a minimalist and lightweight approach,” he says. This choice reflects his belief in simplicity and authenticity. Not only does he embrace digital photography, but Dominik also enjoys the tactile, nostalgic feel of analog photography. The result is a unique blend of modern and vintage, digital and analog, that gives Emotional Perspective its signature style. The balance between precision and spontaneity is clear in every photo.
At the core of Emotional Perspective is a deep commitment to creating lasting memories. “What I enjoy most about being a photographer is the opportunity to capture and create lasting memories for people. It's incredibly fulfilling to witness and document special moments in their lives,” Dominik shares. Whether it’s a wedding, a family gathering, or an intimate portrait session, he takes pride in crafting images that hold meaning beyond the frame.
“I love the artistic freedom and the ability to convey emotions and stories through my photographs. Most of all, the joy and gratitude expressed by clients when they see their cherished moments preserved in images bring me immense satisfaction and drive my passion for photography,” he says.
Dominik ensures that the experience is tailored to each client. “I approach working with clients by first understanding their vision and expectations thoroughly. Communication is key, so I listen attentively to their ideas, preferences, and any specific moments or styles they want captured. I offer guidance based on my experience and expertise, discussing options and providing creative suggestions that align with their vision.”
Dominik places a strong emphasis on creating a relaxed, comfortable environment for his clients. “I aim to create a relaxed and comfortable environment,” he explains. Whether it’s a wedding or a personal shoot, Dominik is keen on making sure his clients feel at ease. “I encourage genuine interactions and emotions, striving to capture authentic moments that reflect their unique story.”
Flexibility is also key in his work. “I adapt to spontaneous changes and unforeseen circumstances to ensure we achieve the desired outcome,” he says.
After the shoot, Dominik’s commitment to his clients continues in the post-processing stage. “I meticulously edit and refine the photos, paying attention to detail to deliver high-quality images that meet or exceed their expectations. Throughout the process, I maintain open communication, seeking feedback to ensure satisfaction and making adjustments as needed. My goal is always to exceed client expectations and create memorable photographic experiences they will cherish.”
In addition to local shoots, Emotional Perspective is available for destination weddings around the world. Dominik’s love for adventure and natural landscapes shines through when he talks about his favorite destinations. “I have a special fondness for locations with breathtaking natural landscapes and historical charm. I particularly love places like Portugal, where I can combine the wedding experience with my passion for surfing,” he says. “These destinations provide an ideal setting for weddings infused with adventure and the beauty of the sea.”
Flexibility is at the heart of Emotional Perspective’s service offerings. “I specialize in crafting custom photography packages tailored to each couple's specific needs and preferences,” Dominik explains. From additional coverage hours to specialized album choices, every detail is customizable.
For clients seeking a photographer who values connection, authenticity, and artistry, Emotional Perspective offers a unique experience that goes beyond the ordinary, delivering photographs that capture the heart and soul of every moment.
