I’m Sara Lam, the founder of August In Bloom, a Toronto-based wedding planning and design studio. I’ve spent close to a decade planning weddings with a focus on thoughtful guest experience, strong logistics, and design that feels editorial, modern, and intentional. I got started because I loved the mix of creative direction and operations. Weddings are one of the only event types where you’re building something deeply personal and executing it at a high production level. The first wedding I planned taught me the importance of systems and calm leadership: timelines, vendor communication, and clear decision-making are what allow the day to feel effortless and joyful for the couple (and everyone around them). What continues to inspire me is creating events that feel like a true reflection of the couple - elevated, meaningful, and seamless from start to finish.
August In Bloom Planner
A wedding is simply the quietest or the grandest celebration of love.
5 Reviews for August In Bloom
The answer is yes, you do. And you need August in Bloom.
Why? Do you want it to be the best day of your life and meet every single one of your expectations and dreams? Why would you compromise on the literal backbone of your wedding?
Sara, Nicole, and the team at AIB are that backbone, they are the dream-makers. They did it for us, and guess what, it was the best day of our lives. That should be enough of a review right there. August in Bloom gave us the best day of our lives. Full stop.
But we’ll go a step further… Not only was it the best day of our lives, but now weeks later we’ve heard from no less than 100 people that it was “the best wedding and party I’ve ever been to.” Tell me that’s not how you want your wedding to be remembered, and how you want to remember it.
A wedding is truly all about planning. With any venue, any size, and budget, any anything, planning is what brings it all together. And that’s coming from a couple of project managers. We know how to plan. But August in Bloom took planning to a whole new level. We can confidently say that August in Bloom is the ONLY planning service you should consider.
Why would we say that? Because nothing went wrong. Nothing.
We’ve been to dozens of weddings, and something ALWAYS goes wrong. The tent leaks, the food is cold, they run out of bubbles, the ceremony music is wrong, the procession is uncoordinated, the list goes on. We thought that we’d be lucky to have just one thing go wrong.
But nothing did. And if it did, Sara and Nicole were so on top of it that we never even knew. August in Bloom took care of it all. It was a perfect day.
And more than that, you’re going to spend dozens and dozens of hours with your planners. Going over every detail, every coordination, every choice, song, napkin colour, bouquet arrangement, EVERYTHING. They become part of your life, and more than anything, we feel like Sara and Nicole became like family to us. That’s how amazing they are. They were there for everything, all the highs and lows, and they were there the day of, ensuring that everything was perfect. We’ve never seen two people work so hard and enjoy themselves so much while doing it. They were a complete joy, absolutely perfect, and they put on the perfect wedding. We’ll never forget them, and we’re eternally grateful to them. Frankly, we miss them. We wish we could throw another wedding just to work with them again.
Why would you leave what’s supposed to be the best day of your life up to anyone else? Choose August in Bloom, they are simply the best.
Her organization, professionalism, and calm energy made what could have been a stressful experience feel completely seamless! On our wedding day, we didn’t have to worry about a thing, she took care of everything behind the scenes so that we could be fully present and enjoy every moment.
She made sure our day was even more beautiful than we imagined and we are so grateful for everything she did for us. If you’re looking for someone who will treat your wedding like it’s her own, Sara is absolutely the person you want by your side. I could not recommend her enough!!
Victoria & Lucas
Very strong recommendation for any event to hire August in Bloom as planners.
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Vendor Insight
August In Bloom stands resplendent amidst Toronto's bustling wedding scene, epitomizing the pinnacle of matrimonial planning. Garnering a commendable four Wezoree Awards, their expertise is not only recognized but celebrated. With a modest collection of five heartfelt reviews, the testimony of their impact resonates loudly through the voices of satisfied clients.
Clients like Rob Gavarkovs wax eloquent on the flawless execution of his wedding, attributing the seamless celebration to the unwavering dedication of Sara, Nicole, and the entire August In Bloom team. It is a sentiment echoed in other reviews, where clients regard the planners as an extension of the family, spotlighting their meticulous attention to detail and their remarkable capacity to transform visions into reality.
Not a single stone is left unturned in August In Bloom's quest for perfection, which is palpably felt in Alexia Harvey's remarks. Testament to their organizational prowess and acute coordination, it allowed her to be fully immersed in the joy of her wedding day. This sentiment is a thread that’s common in the client experiences that praise the company’s adept handling of complexities.
Victoria Kotsopoulos's five-star review further cements August In Bloom's status as a planner par excellence. Expressing gratitude, she notes Sara's exceptional organizational skills and calm demeanor, which allowed her day to unfold beautifully. The sentiment of feeling fully present and unburdened on one's wedding day recurrently features in client praises, underscoring the value August In Bloom adds.
Consistency in client satisfaction paints a picture of a wedding planner that not only meets but exceeds expectations. Their ability to craft an event that resonates so profoundly with attendees that it is considered 'the best wedding ever' is a recurring motif in the reviews. The recurring praise suggests that August In Bloom is an impeccable choice for couples in Toronto aiming for a wedding filled with perfection.
Choosing August In Bloom seems to be more than selecting a wedding planner; it's an assurance of a beautifully coordinated, stress-free celebration tailored to personal desires. Rob’s parting advice encapsulates the essence of the endorsements: for a wedding that etches itself into memory as the zenith of orchestrated events, August In Bloom emerges as the preeminent companion in creating that once-in-a-lifetime experience.